Those who haven’t discovered how important Facebook is to their businesses image, are going to end up getting left in the dust when it comes to online marketing. Most of the top marketing companies have a successful Facebook business. Any business owner can create a Facebook page and the good news is that it is free. It can feel overwhelming and scary to those of you who aren’t familiar with marketing on Facebook, but it is not as hard as you might think, so let’s jump in and get started.
Facebook is a playground for the creative part of yourself. You can promote and tell the world about your business in any way you choose. You can have contests, surveys, and giveaways to promote your business, but the most important thing you do is interact with your Facebook fans. Facebook is a Social Media Platform so it is important to socialize with your visitors, not just post articles like you would on a blog.
Think about the message that you really want to convey and find a way to start a conversation. You never know who will find your content interesting, but it is always possible that your message could go viral on Facebook. If you keep things fun and interesting, your fans will stop by your Facebook page on a regular basis. You can provide links to great information and products or just post cool things right on your Facebook Business Page. You’ll be pleasantly surprised by the business relationships you develop on Facebook. Always be kind and considerate, because you could be chatting with your newest customer or your next business partner.
If socializing on Facebook for your business is something that you feel you just cannot do, you can always hire someone to keep up and maintain your Facebook page for you, at places like elance.com. You can find people who will do this for two to three dollars an hour. Just make sure you give them specific instructions of what you want and what you need for you Facebook business page. If they are posting messages on your behalf, you must give them the answers to common questions and make sure they answer all of your customer’s questions, with the integrity you hold for yourself. I would highly recommend giving socializing a chance, before outsourcing it to someone else because many great business relationships are formed on social media platforms.
One notable example that’s been buzzing around Facebook is about a Baton Rouge Community Coffee business. They began sharing their childhood memories of being allowed to have a little coffee with milk in it. These memories stirred up all kinds of conversations on Facebook and before they knew it their fan base was growing by a thousand fans every week. You never know what’s going to go viral, so put some thought into messages you’d like to get across to your audience on your business page.
Several of the largest companies online say that Facebook is one of their top choices when it comes to advertising because its free and there are no requirements when it comes to maintaining your page. Most successful Facebook business owners combine their advertisements with quality content to keep their fans happy. Creating a successful Facebook business is not difficult, because they give you detailed instructions every step of the way.
To begin you will login to your Facebook account and click on create page. Follow their step by step instructions. Then you can easily upload any content from your website to your Facebook page, then just click on the link to “create an ad. ” Next you will just click the “I want to advertise something I have on Facebook” button, or the “Suggest an ad” button. After you create your ad, you’ll need to refine your targeting, based on your friend’s or fan’s profile information. Facebook automatically fills in ads based on the likes and interests Facebook users have chosen on their profiles.
What you need to do is click the continue button after your ad’s been generated, and get down to targeting the right audience for your ads. You can do this through the workplace, age, education, gender, interests, language, and even Facebook connections. All of a sudden have a beautiful Facebook page with advertisements that is live and active within seconds.
There you go you did it! You are well on your way to building a success Facebook business!