The Power of Facebook Advertising

Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a particular niche audience.

Facebook is the largest and most visited social network on the web today is.

Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day there are more than 3.2 billion items that are liked or commented about on Facebook pages and that translates into a very powerful mode of advertising for any business.

Advertising campaigns on Facebook are providing up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.

When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to generate high quality leads, and to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely new world of possibilities will be opened up to you with Facebook advertising.

Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their ad based on settings that are selected. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of products to smaller areas and locations.

One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let’s say that you as an advertiser are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you that are related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those people who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.

Before you begin your advertising campaign, it’s important to clearly know who you want to target. Customize your Facebook advertising to the target market so that this tool work better for you and your company. Try to vary your approach so you can attract different groups. 20 year olds will view your ad differently than a 40 years old will even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.

There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile so you can interact with your list of “fans” whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.

Another way that you can advertise powerfully on Facebook is to buy an ad that is targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.

Word-of-mouth advertising has been brought into the digital age with Facebook’s beacon tool. News feeds let users access each other’s personal profiles and postings or comments. Facebook allows businesses the ability to report a user’s actions with the business website and company to the user’s friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed which will automatically create a referral system for your business. It’s word-of-mouth in cyberspace.

The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers. As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.

Crafted ads target Facebook users by filtering demographic information such as age, location, and gender. These ads will be featured in the right hand column of Facebook pages. You can create sponsored stories which interact with a Facebook fan’s page with the specific story. The ad will show up in the right hand column once the fan likes your particular post. You can also select promoted posts which are more visible in the posts on friends’ pages and on their contacts’ pages as well. One of the most powerful aspects of Facebook advertising is the customer loyalty that you will build. Create your own business Facebook page that will allow you to directly interact with your clients. This will give a more personal touch to your business and also will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are all tenets of a marketing strategy that will work nicely for you and your Facebook advertising campaign.

You can offer special promotions, new products, or the latest trends with your product with your Facebook ads to reach clients that are strategically targeted and already interested in your product or service. This will provide up-dated information to your clients and keep them better informed in a time-efficient way. Today’s consumers on are the go with busy schedules and demanding deadlines. These ads will connect with them and solve their issues and concerns in a timely fashion.

Facebook ads are much more flexible than other internet locations. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image-based ads that attract the visual buyer. If someone participates in the Facebook community, then they are already proven to be a visually stimulated consumer. Use images and photos of high quality and that convey your message with the power of a thousand words. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as to create it themselves.

With the Facebook site itself generating such a high rate of traffic on a daily basis, your ad has a much better chance of being seen and having a positive effect. It will be seen a multitude of times by a targeted audience who is already comfortable shopping the online arena. Users visit the site many, many times a day and your ad will be there to greet them as they login and begin to participate.

You are also allowed with your Facebook ad to purchase space on a click-based or impression-based fee structure. Using your budget and personal preferences, you can tailor your ad campaign to meet the needs and goals of your business plan.

Because of the targeted nature of Facebook, advertising on Facebook can be affordable for you company. You can reach your targeted audience with your online campaign for a very reasonable price. The selection of packages that you can select is extensive so that you can reach as many users as your budget will allow you to.

The use of smart-phones has skyrocketed in recent years and your ability to reach this high volume of consumers is phenomenal. Access to these devices happens every second of every day and you can tap into this gold mine of prospects. Your ads won’t just be limited to laptop and computer users; you will be expanding your potential client base.

You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important first step. Begin by starting a campaign that includes everyone and then, after a set number of impressions, see who clicked on your ad and the responses that you received. After some study and careful insights, you can then rewrite the ad to appeal with that demographic audience in mind. You can then reset your campaign as a CPC method. Finely segment your ad to appeal to different age groups, or sexes, or relationship statuses. With this small touch, you will get more bang for your advertising buck. Continually test and modify your presentation to foster higher results with substantially lower costs.

With Facebook targeting, the natural skew is toward a younger than average audience that is female. Sometimes users mislead others by submitting incorrect data on profile pages. This will cause misrepresentation of data and some of your ads will be seen by users who are not interested by their very nature; you can only get a rough estimate of the people who might see your ad. When initially targeting your ad to an audience, you might begin with 10,000 people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep your costs under control and more efficiently modify it before you launch the ad to a larger audience. Carefully select connections of people you know who trust you and your business. This will give you a base circle of community with which to begin your advertising campaigns.

Another important thing to consider when you are creating your advertising strategy is to include additional languages other than English. Inexpensive translators can be hired on some of the work at home web locations to translate your copy for you. Many advertisers neglect this segment of the population and lose many dollars in profit for this lack of attention to detail. You can open up a new section of loyal clients with just a simple effort of reaching them in a language in which they feel comfortable purchasing.

Another powerful tenet of advertising on Facebook is the low risk involved in using this format. You will have full control of your advertising budget and it will be a good testing ground for your ad. You can learn if your message is effective in communicating to a potential buyer who you are, what you are offering, and how they can purchase your product quickly and safely. You are free to modify your message as needed and promote it to a better target. You can ascertain what works best with a particular demographic and how to reach them with your message. Especially if you have a fledgling business, you might want to use the high power, lost cost approach of a Facebook ad.

If you are striving to target your local audience, Facebook ads have been proved to be very effective. You can inform local and regional clients about your business and have the “friend” network assist you as well. Many local communities enjoy supporting local businesses that give back to civic groups and Facebook can get your ads to them quickly and efficiently. When you have a happy, satisfied customer, they can tell the seven people in their social circle and those seven people will tell seven of their closest friends and so the network will distribute the message about you and your product. Testimonials serve to peak the interest of clients ready to buy but who have just one more question. If someone has purchased your product already, they can attest to its quality and your excellent customer service. Facebook is being used in your area by all of the local people who are just waiting to be approached by your ad. The appeal of Facebook extends to everyday people; you don’t have to be a computer genius to take advantage of this advertising power.

By promoting your Facebook business page through the ads you place on Facebook, you are guaranteed that the people you are targeting with your ads already have a Facebook account. You can be assured your ads are reaching the audiences most likely to buy from you and the communication vehicle is at your disposal 24/7.

One of the most powerful reasons of advertising on Facebook is the budget management that is available to you. Thousands of dollars of advertising fees are not required upfront. So, you don’t have to have capital outlay at the onset of your advertising campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ. Budgets can be changed daily or at any time and by any amount that you wish. The measure performance tools available on Facebook advertising allow you to see and test ad rotations and explore which are the most effective tools for you. After you run your first ad, try changing a combination of the ad’s image, description, and title. You will measure the performance rate of your campaigns by viewing the click-through rate which is the percentage of clicks from the number of times it was viewed on Facebook. You will select the ad which shows the highest click-through rate for you.

In a world of social media, advertising can be an excellent way to reach customers. The users of Facebook are very active; they log on daily sometimes multiple times. It provides a way for you to reach customers with whom you might not have otherwise connected. They are going to find your ad on a social media sight more rapidly than they would your own blog or website.

The exposure you receive is a very lucrative benefit to advertising on Facebook. The more customers who are exposed to your product, the higher your profits can become. Facebook does an excellent job of allowing all advertisers a multitude of targeting options that include age, gender, interests, and relationship status. These targeting filters will strategically develop an audience who is primed and ready to buy. This is possibly the most beneficial tool of Facebook advertising.

In addition to an effective list of potential clients, you will have all of the benefits of instant results. In our fast-paced society of today, speed in purchasing is important. A client will spend approximately 90 seconds looking at your ad before moving on to something else. Quality images and representations of your product along with concise and clear descriptions are dynamic tools to capture the attention of the audience and cause the perusing to develop into purchasing. You can attract many new customers in a single day and the profits can rise along with those viewing your ads.

Before you even begin your advertising campaign, you must set your budget and stick to it. There are expensive options for you with Facebook advertising but you will have to operate within your budget to obtain the success you are seeking. Use a common sense approach with your newly acquired technological advertising to promote your company and profits.

In addition, a Facebook ad will provide you with a more personal platform of advertising. Research shows that consumers are more likely to trust your ad especially if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit more engaging than an ad they see randomly on a search engine. Even in the world of internet marketing the handshake and confidence in a deal is important to make. By personalizing your Facebook ad, it’s like extending your hand across cyberspace to reach out and seal the deal. This type of business advertisement will foster good business relationships that ensure repeat business.

In effective advertising, everything is a balance. You don’t want to spend a lot of time reworking your ads if they aren’t accurately targeting the audience you need to be targeting. Spend time tracking your progress and your effectiveness but don’t forget to interact and connect with potential and current clients. Follow through with all of your strategies and the components of your plan to generate new customers and increase your profits. A Facebook ad campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is about developing relationships and connecting with consumers not just selling them a product immediately. This platform of marketing is still developing and using these advertisements effectively will take research, study, and modifications that better hone your ad for consumers to view.

Facebook has become a powerful tool in the advertising world. The expanse of active users coupled with the micro-targeting tools make this method of telling others about your product one that will reap dramatic rewards for your bottom line. You will boost sales and maximize profits at a cost-efficient way for your business. Your business will be given the opportunity to build, improve, and maintain client relationships which is a satisfying aspect of having your own business.

The clients with whom you connect will provide you with feedback, encouragement, and testimonials that can help you reach your goals and dreams as a successful entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come to life. Don’t be afraid to try this new and unique method of advertising. It’s a fun and interesting way to reach an enormous audience with a few simple guidelines that anyone can perform.

Facebook Business Applications and Marketing Tools

Facebook Business Applications and Marketing ToolsThe idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

– Social Ads

– Pages

– Beacon

– Insights

– Platform

– Polls

These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.

You can learn how to take further advantage of these features by visiting the Facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other Facebook friends – they can leave comments and generally enhance the experience of a visit to your page.

You can use Facebook to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using Facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools – they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow Facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant
In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy
Even if they are on Facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your Facebook friends like your application, they will spread the word.

Leon Edward helps people to start, build, market and promote internet based home businesses and ways to earn money at home

How to Create a Successful Facebook Business With These Essential Tools

Successful Facebook Business- Learn How to Use Facebook tools to Create a Successful Facebook Business

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Useful Facebook Marketing Strategies to Up Your Income

Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to use it.

Keep in mind that Facebook marketing is different from how the marketing on other social networking sites is done. This is because each tool has its specific purpose.

Just as you wouldn’t use a wrench to hammer in a nail, you need to be aware of how to use Facebook correctly so that you don’t waste your time or your money on marketing efforts that will ultimately end in a time and money failure.

Use Facebook to Drive Traffic to an Affiliate Promotion

There are three marketing strategies that you can use to make you more money on Facebook. The first method involves driving people to an affiliate promotion. If they click through your Facebook post or ad and make a purchase, then you’ll get a commission.

Many marketers offer a commission rate of 50%, but you should never choose a product based solely on the commission rate. If you promote crappy products, users will catch on and you’ll end up permanently damaging your brand for some quick cash.

That’s not what you want to do if you’re in the Internet marketing industry for the long haul. When it comes to promoting a product to make affiliate sales on Facebook, there are several things that you’ll want to consider.

The first is whether this product will help your audience. If it doesn’t meet a need or fulfill a want, then you might not find anyone who would want to buy it. And you could end up losing a lot of cash if you use boosted ads to promote the wrong product to the wrong audience.

Once you’ve established that a product really will help your followers, you need to evaluate the product yourself. As an affiliate, your name is on the line, too. If one of your followers buys this product and it doesn’t deliver the results that were promised, your reputation will be tarnished in their eyes.

One unhappy customer will always tell others. It’s far better to spend half an hour skimming the content of the product you plan to promote than it is to lose the trust and loyalty of your followers.

Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to exam the creator’s sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page.

As a result, they have a great product that nobody will buy because of a poor landing page. If a sales page isn’t going to convert readers into buyers, then there’s no reason to pay to promote it to your own fans.

The only exception to this rule is if you’ve built a loyal audience that trusts your word and is willing to buy a product that has a vague or poorly worded sales page. But be careful about promoting products with bad sales pages too often.

You might even be able to contact the seller and ask for something specific to be set up just for your readers. You might even create a page yourself if they don’t have the skills and ask them to use that for your orders only.

When it comes to Facebook posts, pictures are what capture your audience because we live in a more visual world than ever before. Yes, you need great sales text in your ad.

But if your picture doesn’t capture the attention of your fans, they won’t pause long enough to read your text. This is why picking an appropriate picture to include with your ad is so important.

Sometimes, you can use a photo directly from the sales page if it’s a high quality image. Other times, the product creator may have “swipe” files available with images that you can attach to your post.

But not every marketer is great with graphics. Maybe they were in a rush to launch and something went wrong with their graphics delivery – or maybe they didn’t take the time to hire someone who could create professional images.

When the images related to a product aren’t great, you still have two options. You can create your own images by using a website like PicMonkey.com or Canva.com. Both of these websites will allow you to create nice graphics, even if you have no prior experience.

If you don’t have the time or don’t want to create your own images, you can also purchase a photo. Stock sites like depositphotos.com have millions of images that you can buy and use in your advertisement.

The content portion of your ad is important as well. Don’t worry about the length of your content – here’s why. What you really want to do is give the reader a feeling that they’re reading a real review from a real person.

One way to do that is to personalize your review. For example, if you’re promoting a product that will help your audience lose weight without giving up donuts and other junk food, then you might start your review by mentioning the day you had a meltdown because you’d failed your diet again.

By starting a review with a personal story, you help your readers lower their guard and make them more likely to click through and buy the product that you’re referencing because they feel you can relate to them.

Keep in mind that a review that’s too glowing and over the top time after time may put readers on the defensive. This is why it can be helpful to list both the pros and the cons of the product.

For example, you may mention that the diet program is great at giving you practical tips that you can use right away, but that you wish the course had focused on what to do if you’re an emotional eater as well – or you wish it gave a set of recipes to incorporate into the plan.

Once you’ve finished up your review, you can create your Facebook post. But before you do, look at where you’ll be directing your audience to go once they click on your ad. Don’t direct them to a post on your blog where they can then click through to the product.

This adds an extra step to the sales process and makes them more likely to abandon their purchase before they complete it. Instead, you should have the link for your advertisement direct to the sales page of the product.

This means you’ll have fewer buyers losing their way – and as a result, you should be earning plenty of affiliate commissions. Keep in mind that nobody on Facebook signs up to a page to be sold to 24/7.

Your affiliate posts and ads should be sprinkled in among many valuable posts that share free tips and insight with your Facebook fans. Whenever you share good products and posts with your audience, the chance of them sharing it with their followers increases.

One of the great things about affiliate income through Facebook is that you have the potential to promote both tangible and digital products. If you’re in the diet niche, for example, you can review both.

You might do a review of an info course from ClickBank one week – an ongoing review, or maybe even a challenge for your group. The next week, you might post a review of the new treadmill or barbells you just bought off Amazon.

Facebook is a great way to get going with your affiliate sales if you don’t yet have a website of your own. You attract some like-minded people to your page, pepper them with good advice, and periodically promote what you deem acceptable to your followers.

Build a List Through Facebook

Facebook posts aren’t just useful for earning affiliate commissions. They can also be used to grow your email list. As a marketer, one of the best things you can do is to focus on your subscriber volume.

These are people in your niche who are eager to hear from you and have given you permission to email them information. While growing your email list may not necessarily make you any money today, it can help you earn money later on.

This is because subscribers allow you to sell to them in the future many times over. So, while you may miss out on the opportunity for immediate cash, you can nurture a valuable relationship with subscribers and turn them into future buyers.

Before you purchase your Facebook advertisement or make an organic post, you should focus on creating a freebie. You want to offer your potential subscribers an opt in offer they can’t ignore.

In order to come up with this freebie, you’ll need to discover what buyers in your niche want most. You can start your research by looking at forums in your industry. For example, if you’re in the pain management industry, then look for chronic pain forums.

Then begin looking for similar threads made by the forum users. You’ll use these threads to note patterns and how users describe their aches and pains. This information will be helpful when you go to write your report.

From hundreds of forum threads, you might notice that the number one complaint on the forum is that back pain limits most users’ activities. You could take this information and create a freebie around this need.

Your freebie might be about how to live with back pain without letting it take over your life and robbing you of daily activities like walking and running. But you’ll still need to go beyond that.

You don’t want a report that sounds generic, like it could have been written by just anybody. You want the report to capture your voice and more importantly, your story. Many marketers are in their niches, not just because they heard they could make money in these niches, but because of a personal reason.

Maybe you don’t live with debilitating back pain, but you do know what it’s like to live with chronic pain every day – or you had a short-term back injury that’s since healed. Whatever made you decide to enter your niche, you need to tap into that well while writing your report.

You need to draw from your own experiences and you need to be real about it. Talk about the day when you were in so much pain you couldn’t bend down to help your toddler tie his shoes.

Or that moment when you realized you had to give up your painting hobby because arthritis pain robbed you of the ability to hold a paint brush. These are the sort of things that will leave your reader nodding along and saying, “Wow, this person gets it! They understand how awful I’m feeling!”

When you’ve created that kind of feeling in your reader, they’ll be connected to you. They’ll look forward to your messages and they may even email you because they do feel like because you’ve been there, and you can help.

After you’ve created your report, it’s time to get people to subscribe to your email list. Facebook posts are a great way to drive traffic to your sign up page, but you need to create your post or ad correctly.

Write the content of your ad focused on what your potential subscriber needs. Using the pain management example from above, you want your post to discuss how hard it is to live with back pain and how helpless this condition can leave your reader.

You want to show empathy here and that you understand exactly how your reader feels. Then pitch your report as the solution to the reader’s problems and include a strong call to action that tells readers exactly what you want them to do.

For example, you might tell readers to, “Click here for your free life-changing report today!” After you have the content for your Facebook post, you’ll want to choose where readers go after clicking on your link.

You want to send them to a squeeze page. This page should have a compelling headline, bullet points designed to remind your reader of the value of this freebie, and possibly a short video.

Your video doesn’t have to be complicated or fancy. In fact, readers may relate to you more if you’re in your home office, chatting with them like you would if you were having coffee together.

This will reassure potential subscribers that you’re authentic and trustworthy. The final element that you need for your opt-in page is your email form. You only need to include two fields on this form – one for your subscriber’s name and one for their email address.

Adding more fields makes it more likely that your visitor won’t subscribe. If needed, you can always email your subscriber later and ask them for more information. But for now, you should stick with just the two fields.

Once you’ve finished with your opt-in page, you can submit your post to Facebook and watch your mailing list grow even bigger.

Now this is when you want to post about your opt in offer and possibly boost the post for more exposure to those who haven’t yet become Fans of your page yet. But there’s another way to grow your list on Facebook.

You’ll have people who join your page, and from there, they can opt in directly on your Facebook Fan page! If you’re using Aweber, for example, log into Facebook and click this link to add the Aweber app to Facebook.

Choose your page from the drop down and click Add Page Tab. This will take you back to your page. On the left side of your page, you’ll see the Email Sign Up button, which you want to click on.

Click Configure – and enter your Aweber login details. Allow access and press configure again. Choose the list and form you want to use and Save changes!

Use Facebook to Drive Traffic to Your Product Offers

Another way you can use Facebook is to drive traffic to one of your own product offers and increase your income by creating a scarcity mindset. This is important because consumers are overwhelmed with information.

Unless you give them an incentive to click right now, users are going to navigate right past your post. One way to create a scarcity mindset is to limit your offer by the number of copies available.

In your post or advertisement, you might say that you only have fifty licenses of your product to sell. Don’t lie, obviously, but if it’s a limited number of available copies, that can be enough to make them take action now instead of planning on coming back later.

Mention that you know these licenses will go fast, if they will. Just like that, you’ve made your reader think that if they don’t take action right now, they’ll be missing out on something.

You can also create a scarcity mindset by making your offer time sensitive. This works well if you’ve just released your product. You might tell readers that the introductory price to your product will only last for a short period of time – like forty-eight hours.

Keep in mind as you write your post that it’s a mini sales page. But you need to avoid hyping up your offer. This might be seen as spammy and social networks are all about sharing, not selling.

This means that too much hype could backfire on you and result in poor sales numbers. You’ll also want to briefly mention your reader’s needs and why this is the perfect solution for them.

A selling point might be that your product is easy. If your product isn’t easy, maybe the selling point is that it’s fast. For example, you might tell readers that your diet plan promotes healing of the gastric system in just two weeks.

Whatever your selling point is, mention it in your Facebook post. Finally, you want to include a special incentive for readers who click through from Facebook. There are many incentives that you could offer, but one popular item is a discount coupon.

Make sure that this discount coupon is time-sensitive. You don’t want your reader taking a lot of time to think before purchasing your offer and seeing it closed. Another incentive that you might prefer to include is a special page, set up with a bonus that’s just for buyers from Facebook.

Don’t throw junk at your customers just so you can say that you have a bonus. You want your bonus to be an item that’s actually valuable and really will help your customers.

But you don’t have to make your bonus a product, it could also be a service. For example, you might offer a free hour of coaching for Facebook buyers or give them a free review of their website.

Not only does this give your buyer an exclusive bonus, but it also gives them a chance to work with you one on one. If you’re a service provider, you could then pitch your services to these buyers later, after they’ve accepted your bonus offer. This can result in even more income from that one Facebook sale.

You should learn how to use these three strategies with both organic posts and boosted ads on Facebook. You’ll want to learn the guidelines about what’s allowed and what’s not, but sometimes writing a really good organic post and boosting it can result in more sales than a hyped up typical “advertisement” because it allows those reading your post to connect with you on a more trustworthy level.

The Key to Understanding Facebook for Online Marketing

Understanding Facebook can be quite daunting. The site does have a Help section but I find it next to useless unless you already know your way around. It is far too detailed, with not nearly enough basic information or guidance about how to use Facebook in the first place.

What about third party help, Facebook tutorials, that sort of thing? Not much out there, actually. Considering its popularity I am surprised at how difficult it is for the uninitiated to learn about Facebook.

So I thought that I would provide a basic guide to this wonderful social networking site for those who have never used it or who might have been put off by all the jargon.

What Is Facebook?

The basic concept is really very simple. Open an account and you will have two primary pages allocated to you – a Profile Page (or Wall, as FB sometimes calls it), and a News Feed (or Home). Yes, there are different names for the same things! This is part of the Facebook mystique. Just ignore it.

You share your Personal Profile with your Friends, who might then share this with their Friends, making an ever-increasing circle like the ripples in a pond from a dropped stone. It is a sort of digital version of people- watching, something most of us like to do.

All the rest – Lists, Groups, Close Friends, Subscriptions, etc, etc – will come quite easily as you get familiar with the basics.

Why Facebook?

Facebook has over 800 million users worldwide, making it more popular than Google. It is a great social networking site, with an almost fanatical following. Used correctly, Facebook is one of the best ways of getting traffic to your website if your business is online marketing. What’s more, that traffic is very focused on your business products or services.

Now comes the best bit. If visitors like your website they might forward it to their Facebook friends, who might forward it to their friends, and so on. Suddenly your site could be in front of thousands of interested potential customers. This is what is known as viral marketing, and is the Holy Grail for those trying to make money online.

The key to understanding Facebook is being able to grasp its viral nature and being able to take advantage of it.

Facebook Changes

As usual there are some changes taking place to Facebook. Most of them will be welcomed by online marketers, but only after they fully understand how to use them.

There is now a News Ticker, which shows you in real time what your friends are doing, watching, reading, discussing – yes, really! Remember that Facebook is essentially a tool for young people, who seem to have a totally different approach to privacy issues than perhaps many of the older generation. This is great for marketing if used properly, because every time you post something on your Wall or Fan Page it will also appear on this News Ticker – you get a double exposure.

There is also a new Timeline. This is really great. Facebook now enables you to place a simply huge image at the top of your Personal Profile. This is a type of blank canvas on which you can put anything you like. Photos, cross-links, product branding, websites, profiles, bonuses, free gifts – a perfect opportunity for creative thinking.

Fan Pages will now have very detailed statistics available, which will help focus marketing efforts more efficiently. And there is a new Subscribe button that allows people to follow you without having to be your Friends. Another great marketing opportunity if used correctly.

The intention behind all these changes is to make Facebook more engaging for its users.

Facebook Tutorials

The best way to learn about Facebook is through a video tutorial where an expert actually shows you what to do. Luckily there are some good ones available, covering such things as:

  • how Facebook operates
  • whether to choose a personal or business profile and how to configure it correctly
  • choosing a good username
  • the importance of privacy settings and how to select them
  • adding quality content that will grab your Friends’ attention
  • finding, handling and making Friend requests
  • using Fan pages, the Like button and iframes
  • using videos, photos and other media to engage your Friends
  • how to use Facebook for generating targeted traffic

So quite a long list, and this is only part of what Facebook has to offer!

There are many Facebook tutorial videos on You Tube but all the ones that I have seen do not go far enough. The subject is too extensive to be covered adequately in a five minute film. Also most of these are simply aimed at getting you to link to somebody’s website rather than actually teaching you anything. Look for a proper Facebook tutorial series produced by somebody who knows the site intimately.

The great thing about Facebook is that it is still in its infancy but is so powerful. Everyone knows about it but very few know how to use it successfully for online business. If you stick at it and learn about Facebook properly you will be well ahead of almost everybody else.