Facebook Business Page Not Your Facebook Profile Every Time

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!

I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

1. Personal vs. Private

A Facebook Profile and Business Page are (nearly) mutually exclusive and lead very separate lives providing you always remember to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is friends with you, if you are still concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook gives you the flexibility and control to do this.

On the flip side, putting yourself in the shoes of your family and friends, they probably don’t want to see an update on your business every time they log in to Facebook same as you wouldn’t want to read about a friend’s job every time you did. Of course, if they have chosen to Like your Business Page then it’s a different story but keeping the two separate in the first place gives everybody the option and upholds an individual’s preferences.

Thereafter you have one universal log-in and there is no limit to the number of Pages you can create and administer.

2. It’s Not About You!

There is nothing more frustrating than clicking on a Facebook icon on a website for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you don’t have a handle on how to use Facebook for business. I have lost count of the number of times this has happened to me and when it does, rather than taking the time to find out if there is in fact a separate Page, I simply turn off and close the webpage.

I am not personally in the habit of sending friend requests to people I don’t know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook follow button on a website and sent a friend request. This has now been accepted. BUT I still don’t receive business updates, but rather the photos, comments, friend updates, etc. of not only the person in question but their friends as well who I equally don’t know from Adam. Have I made my point?

3. Brand Newsfeed

A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your success in reaching and engaging with people. Think of it as a person’s inbox to which you deliver your entire Business Page related news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it is far less time-consuming to keep up to date and a sentence or two is all it takes for you to potentially obtain new Fans and increased exposure.

But let’s also not forget the reverse, because what you read from others in your own Page Newsfeed will not only provide a wealth of inspiration and material for your own content ideas but also provide further opportunities for you to comment on the posts of others and be seen by their Fan/Friends.

The bottom line is that without your Page Newsfeed, you wouldn’t be seen or noticed on Facebook – it really does embody the Domino Effect!

In essence, your Page Newsfeed equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.

Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.

4. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

Well it’s a good job that this isn’t the case – another highly advantageous feature of Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximising the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.

5. The Sky’s The Limit!

Did you know that a Facebook Profile is limited to 5,000 friends? Not that I know anybody with that number and if I did, I’m pretty sure they’d be too thinly spread to ever spend any time with yours truly!

A Facebook Business Page is a different story with no limit to the number of Likes it can receive. Whilst 5,000 friends on a Facebook Profile might be met with scorns of derision about its authenticity, if you’ve got 5,000 or more Likes on your Business Page you’re going to be held in pretty high regard. But why stop there?!

6. Google Search Results

Whilst it is key that your online activity focuses on driving traffic back to your website, Social Media is the lifeblood of your overall online presence. Facebook Pages are indexed by Google which means that they are optimised for search engines. So the more active you are the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.

7. And The Winner Is…

Who doesn’t love a freebie?! Contests/Competitions are a great way to build engagement with your followers/Fans and also incentivise other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business.

They are, in my humble opinion, one of the most fun and creative Facebook Business Page features and something else that a Facebook Profile cannot offer. The main reason for this is that they are generally only available via Apps or Advertising which Profiles do not offer the software for and, in the case of Apps, generally only installable to Facebook Tabs (see 12.), another exclusive Business Page feature.

Contests are a really effective way of incentivising people to share your Business Page or content and grow your Likes. Enough said?

8. Featured Likes

This enables you to showcase the pages of other brands/businesses that you Like – providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.

Simply clicking on the ‘Like Pages’ link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies & Organisations. Of course, businesses similar to you or those whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.

9. Business Page Owners

As with the content management system of a website, an Administrator of a Business Page can delegate administration rights to other Facebook account holders with a tier of different permission levels, which as well as allowing you to work smarter and free up your own time to focus on other areas of your business, provides an additional level of security because you don’t have to give them the username/password for your own Facebook account.

10. Featured Business Page Owners

You can also make anybody who is already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will simply associate them with the Business Page by displaying their Facebook Profile Picture in the About section of your Business Page and also state that they are a Business Page Owner on their Facebook Profile. For my own business, the benefit of this is to allow people to see who the people in the business are, in the same way as the About Business Page of a website does.

11. Business Showcase

A Facebook Business Page allows you to display such information as your business’s opening times, location map, telephone number, email address(es) and website address(es), etc. without compromising any of your personal contact details, such as a mobile number, Gmail address, etc.

In the website section you can also add up to three addresses of your choosing in addition to your business site – some suggestions are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.

You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.

12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).

13. Advertising & Promotions

Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!

Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.

Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see 19.).

Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.

14. I’m just Checking in!

The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.

Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!

15. Notes

This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.

Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.

You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.

Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.

Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!

Do you use the Facebook Notes tool – if so, what for?

16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?

There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.

17. Link Your Business Page To Twitter

If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!

18. Unique Username

A unique username or Vanity URL, such as Facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.

Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).

19. Analyse Your Page’s Activity

Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.

As defined by Facebook, “Insights provides Facebook Business Page owners… with metrics around their content. By understanding and analysing trends within user growth and demographics, consumption of content, and creation of content, Business Page owners… are better equipped to improve their business with Facebook.”

Ultimately, Facebook Insights provide a platform for something you should really be checking anyway – what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.

Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!

Easy Ways to Make Money With Facebook

There has being a lot of questions asked about how to make money with Facebook. Most people ask this question because they want to know the financial opportunities that Facebook provides.

Facebook attracts millions of users from around the globe daily. Anyone who takes advantage of the opportunities to make money with Facebook has a lot to gain.

If you want to know how to make money with Facebook, then you are reading the right post. This article will show you possible ways to make money with Facebook.

Use Facebook as an Advertising Platform

Facebook has more than 400 million active users and it is a great place to advertise for free. You can create a Facebook page for your company or product and reach the entire planet via Facebook.

After creating a Facebook page for your company or product, you can create interactions on your page to make it more appealing and interesting to visitors. You can achieve this by creating games and giving gifts as prizes to your fan base.

Try to update your page daily to make your customers know more about your products and services. This simple technique will save you so much in advertisements and generate sales for your product. This is a great way to make money with Facebook.

Setup an Online Store on Facebook

You can make money with Facebook by setting up an online store on Facebook. You do not need to host a website today to create an online store.

You can create an online store with Facebook that you can manage easily and generate sales. All you need do is to create a Facebook page for your products and put the pictures of your products and their prices on the Facebook page.

You can make your Facebook online store attractive and appealing to customers. Ensure that the products you sell are easily seen on your page and customers do not get lost trying to find them.

It’s also important that you provide efficient customer support to meet the needs of your clients. Setting up an online store on Facebook will help you save a lot of money that you would have spent to create a website for your products.

Create Landing Pages for Companies

This is another unique opportunity to make money with Facebook. You can spend some time learning how to make Facebook landing pages and pages for companies.

Many companies are working on increasing their social media presence. This means that they are willing and ready to pay anyone to create great customized landing pages on Facebook.

You do not need to have any knowledge of coding to be able to create Facebook pages. With services like http://www.pagemodo.com, you can create great Facebook pages for your clients for free.

The technical skills involved in creating landing pages are learnable by anyone. Take advantage of this opportunity to make money with Facebook.

Provide Regular Updates for Companies

You can make money with Facebook by working with companies to manage their Facebook accounts. Many firms hire social media managers to manage their social media presence.

You can work for such firms as a social media manager. The job description of a social media manager is to update Facebook status for companies and give information about company products to customers.

A social media manager is also required to generate likes for the company’s Facebook page and interact with customers on the page by answering their questions and providing customer support where necessary.

You can now see that Facebook does provide many opportunities for users to make money with Facebook. Take advantage of these opportunities to make money with Facebook and start earning the income you desire.

Advertising With Facebook

As social media networks continue increasing in appreciation, more folks are questioning how they can make cash with ads on Facebook.

The social networking giant has transformed the way that people communicate with one another. People use it today in an identical manner as they’d e-mail and phone to keep in touch with family and friends.

With this claimed, many enterprises have since seen the possibilities of FB, as the site is often referred, to be a solid marketing tool. The amount of social media distribution systems are growing by the minute, Google+ is the latest to date and many individuals are still considering how they can make money from advertising on Facebook.

With approximately 800,000,000 subscribers, Facebook gets larger by the day and has changed the way that people get in touch with each other. For a few people it has replaced e-mail and even making phone calls especially to friends overseas. Facebook modified its format again lately and it has even more potential for being an awe-inspiring promoting platform. Social media increases in appreciation by leaps and bounds in there are a lot of business owners wondering if they can make money from placing ads on Facebook. This social networking Godzilla has absolutely revolutionized the way that folks stay in contact with one another. It was not long ago that friends were staying in touch by e-mail and on the telephone, now younger people do not even send emails they stay in contact on Facebook. A large number of firms realized the enormous possibilities there had been for advertising on Facebook right from the get-go and it still offers enormous potential for firms who are thinking about social media advertising.

It is smart for firms to use FB as an element of their promotional programs, as it is inexpensive to do and furthermore not complicated to become involved with.

All a firm would have to do is make a “page” in the social network to start.

It is all up to the administrator of the page as to how many people end up joining the page (or, in social networking terms, “liking the page”.) It makes profound sense for firms to use Facebook in their promotional campaigns and what’s good about it is; it isn’t tough.

All somebody has to do is make a Page for their business separate from their private Facebook page, and they’re all set. The harder they work the more the business owner can inspire people to join or “like” their business. It’s very cost effective to run ads on Facebook and it actually isn’t tricky to do. All the company has to do is make a Facebook Page and that starts things rolling. It will take some work and planning to get a lot of Facebook supporters or “likes” for a business and it’s up to whoever is in control of the marketing strategy to work out the simplest way of doing this.

Smaller firms see their pages grow mainly by inviting as many “friends” as possible and encouraging these people to invite their pals. It’s not enough nevertheless, to have a many fans of a page as possible.

The person or individuals responsible for running the page need to make certain that the content on it is always fresh and up to date. The commonest way to grow a business on Facebook is to have buttons on a business blog or internet site and use e-mail and other promotional tools.

There are many ways for little firms to invite folk to become their “friends” and if everything goes well those chums will invite their chums also. Just like a blog or website the business owner must ensure that there’s original content for its visitors. Corporations should look at growing their Facebook recognition by employing methods outside of social media, such as e-mail and other promotions that mention the business. Small companies can grow quickly by inviting as many “friends” as they can to their pages and this is often done by offering little bribes such as “like us on Facebook and we’ll give you a free xxx” it’s done all the time. Then what you do when you have thousands of likes to your Facebook page? The person responsible for running the Facebook marketing campaign has to make sure that highly valuable content is submitted frequently to the site and questions and comments are answered promptly.

In addition to having as many people as practicable follow a FB page and to making sure that the content inside it is fresh, updated, and fascinating, firms should place ads on FB which promote their business and their page.

FB is a superb place to advertise, as unlike other internet based promoting opportunities, it gives firms an opportunity to narrowly target key demographic groups.

As an example, a firm can go as far as to target people with certain demographics who, due to their likes on FB, may be solid prospects and fits for certain products. After you have a good following by ensuring that content is added continually and is helpful and fascinating, you may then go ahead and place advertising for your business on Facebook.

It’s an excellent place to publicize unlike any other opportunity because you can select to push your business to the most appropriate demographic groups. For instance you’ll be able to find out what your followers dislikes are on Facebook and decide if these prospects are the right target market for your product. Once a business’s Facebook page has a significant amount of followers by making certain that content and the rest that’s added is fascinating and useful it can go on and pay for advertising. Facebook is a very worthwhile place to publicize because you can focus on advertising particularly to the folks that would need your product, or may be interested in a business opportunity. If your principal business opportunity is women’s healthcare products then you can break your advertising down to target women only inside a certain age grouping and you have the capability to refine your audience even further.

Responding to the social media sites premier marketing abilities, more than one or two firms have begun to offer webinars on how FB could prove to make people money if they follow certain tips.

Such sites are extraordinarily helpful and offer a lot of useful information for people looking to earn extra money, especially in today’s down economy. If you are having a little bit of a difficulty getting your head round the full social media advertising concept there are plenty of online webinars that show you the easiest way to go at it.

These exceedingly educational sites and offer plenty of help to people who want to make cash from their firms and rather more so today due to the horrible economy. A number of firms now produce webinars that show small business owners how they can make cash by utilizing Facebook advertising effectively. These sites can give better insight into how to run a successful social promoting campaign and will offer tips about how to gain better returns, especially with the economy being the way it is today.

Webinars promoting the usefulness of social media promoting tend to discuss the real-world successes of folks that intelligently used sites like FB to earn more money.

Good webinars will also promote the proven fact that while it’s possible to make extra money on social network sites, it requires lots of 1st work, patience, and in many cases time. In webinars you will see real-world success stories of folks that make superb incomes from Facebook advertising.

A good webinar will also tell you that in order to make a great income using social media in a promotional campaign you will have to try hard, spend lots of time investing in your business, and be patient. Webinars will also show how real companies have achieved success with their Facebook promotional programs. Naturally there are bad and good webinars, but you should search for 1 or 2 that are fair about the process, you will have to show patience and try hard and you certainly won’t see immediate success.

As FB and other social media sites continue to make up a larger percentage of many firms’ promotional efforts, more webinars will doubtless be devoted to the power of social media marketing.

The main search engines are helpful in locating such educational classes. Undoubtedly the amount of webinars and corporations who will be offering help with social promoting will grow; it’s a powerful medium so learn all you can about it.

You only need to look online and I’m sure you will find 1 or 2 you may like. Each year companies who have shown any success with Facebook promoting increase their budgets accordingly and there’ll be more sites and webinars that may help enterprises get more bang for their social media advertising buck. If you want help understanding how to put the best ads on Facebook for your company you can do a straightforward Google search to locate these webinars.

In conclusion, social network sites such as Facebook allow companies to effectively market their products through the setting up of pages and the placing of ads.

As such websites continue to take up a bigger share of many firms ‘ marketing efforts, more webinars continue being produced that promote the power of FB and other social media advertising. So to sum everything up Facebook allows companies to market their products to specific demographics by setting up business Pages and then placing paid advertising.

Companies are increasing their social marketing budgets each year because Facebook and other social media distribution systems present such a profitable opportunity. By setting up a Facebook Page and encouraging folks to “like” your business you can market your products and services terribly effectively through the utilization of ads on Facebook. The quantity of webinars on the internet devoted to ads on Facebook will only increase as social media takes up more and more of companies’ advertising budgets so be sure your company does not miss the boat.

The Future Business Model of Facebook

The one thing Facebook has not figured out yet is how to utilize their fabulous product to make the most money, consistently and on an ongoing basis – i.e. finding the right business model. A really intriguing topic to write my very first blog about, because, in my opinion, finding the right business model for Facebook cannot be accomplished using conventional thinking, like, solely looking at Google and their search engine ad revenue, for example. Facebook is unique, so you need to find unique solutions. Actually, there is not one single best business model for this site, rather a multitude of potential revenue streams from very different sources. It is not only “how do we generate revenue”, but equally important “when do we start with which one”. This might sound strange now, but it will get clear, when reading this. Summarized, it is basically taking your assets and what made you successful in the first place and finding new ways to use them effectively.

Business Network / Business Profile

I thinking about this since beginning of February. Wouldn’t it be great, if you’d only need to login once and have your private and professional network in one view, although strictly separated from each other, depending on your settings? Wouldn’t it also be great for companies to have a business network with about 7 times more users than LinkedIn, that can offer people having every kind of skills and experience imaginable as well as offering any kind of services and products among their 500 million users? Wouldn’t it be great for Facebook to be able to get into companies blocking the site so far, generating new streams of ad and other revenue from recruitment companies and others? But most importantly, Business Network market leaders LinkedIn and Xing charge their users, meaning Facebook would have an absolute legitimate case to do so as well for their business network users. This means, that the crucial, and psychological, hurdle of charging end-users can be overcome via a sideway, so to speak, without having to expect a massive backlash or a mass exodus of users. Of course, they can only start to charge the active business network users, but when the door is open once…needless to say, this has the highest potential impact on the bottom line of Facebook.

All this would happen, if Facebook offered a Business Network, too. This is not even a huge undertaking for them really, just leveraging their existing functionality.

It can be set-up rather easily via automatic transfer of the existing (fitting) data of the user profiles into their new professional profiles, giving the users the choice to opt-in into this service and let them enter more business-related data to be able to activate their professional profile (which also means more key data available within Facebook). The professional profile can be, e.g. on a separate tab right next to the private one or just as another wall and info page next to the main profile, allowing for it to be within the Facebook site, but with the possibility to completely block the private section, when accessed from certain locations, while also allowing the user to keep both profiles and their connections separated via respective privacy settings. To grow rapidly, at least initially the service should be offered for free. Ads can be displayed to help offset part of the launching and initial running costs. Existing Facebook functionality should be incorporated, examples are, the news feed with real-time updates, posting pictures (e.g. from corporate events), the Like button, the option to easily post relevant news, etc., enabling the user to do the same things they like to do on the social network also in a business environment and in a simple and already known way. This would make the Facebook Business Network that much more alive than the mostly static existing ones, allowing users to be active or passive, enjoying ever-changing new content, keeping them on the site, just like it’s happening on the current social network. At the same time, the previously mentioned benefits for Facebook are enormous, while the development time and costs for this are comparatively small as already proven and existing layout and functionality can be used. In my opinion, if set up properly, the other existing professional networks will be marginalized within about 9-12 months after the launch (depending on the roll-out plan), just like the other existing social networks.

In short, just take what successfully works, put it in a business context and reap the huge rewards.

Job Market

A job market, integrated with the business net as well as the rest of the site could be the next step. Same procedure as above, at the push of a button, the relevant data from the other profiles, private and professional gets transferred to a job search profile(again, if agreed to by the user) and additional data is added by the users to fill out the respective profile, alternatively, if a business network already exists the professional profile can also act as the job search profile, saving the users valuable time and enabling them to easily get out on the job market, without needing to fill out a long new form, updating their CVs, etc.. The first option, a new profile, would enable Facebook to gather more data and place more ads; the second one keeps the number of profiles from expanding, meaning less complexity and maintenance. Why Monster.com – Facebook has the equivalent of the third largest country in the world as talent base, available at the push of a button. This enables Facebook to pretty quickly become a major player selling job ads and e.g. earning additional money from HR companies for special search functions, etc. and also generating more ad money with the existing ads on the side of the screen.


Facebook has a marketplace actually, but it’s safe to say, that it never took off in the way other parts of the site did. So I suggest a relaunch. Advantages are that no additional login is needed and the pretty convenient account access, also via Facebook’s pretty well done mobile apps. Now the business network profile of (at least) the sellers should be integrated with the marketplace with the users accepting that Facebook can use their data for security reasons (e.g. to eliminate users with fake profiles from the start) while having them also add more data to be able to act as a seller (more key data within Facebook). This wealth of data enables Facebook to have a sufficiently lower fraud rate and even better fitting custom offerings for every single user than e.g. Ebay, huge competitive advantages. Special promotions for goods on Facebook will also make it easier for many users to accept letting Facebook use their existing data strictly for security reasons.

Now some examples for things currently totally out of Facebook’s scope,

Facebook Apparel

Why they haven’t done this already is beyond me. It’s a great brand, simple logo, people like it. White and blue T-shirts, each with the alternatively colored Facebook logo, and matching caps, maybe some sweaters, that’s enough for starters. Then advertise these products via their ad system, which simultaneously generates a great case study to show to ad buying prospects. For sure not their potentially largest income stream, but pretty quick to launch and profitable nevertheless, with options galore, like the ability to build the biggest clothing online store on the web via own offerings and the integration of other brands and retailers in an open way, similar to what Facebook has already done with applications on their site (use what works). Tailor-made offers (no pun intended) for 500 million users every time they log in, is quite a powerful thing here, too. Even opening Facebook brick & mortar stores in the future could be a viable option, also not necessarily limited to clothing.

Comprehensive Event & Event pictures database

Neat little features with great user benefits while pretty quick and rather inexpensive to launch are always fun. A comprehensive event database where every event manager will enter their own events and every Facebook user can search the listed events, concerts, etc. in his or any other region. If you travel abroad, for example, you know where to look for events and e.g. can also contact the event management or other Facebook users attending an event you are interested in easily and immediately with tools you are already familiar with. Additionally, the option to link pictures to the respective events should be implemented. Again, integrating all the successful Facebook features e.g. allowing people to tag themselves or be tagged (for privacy reasons, only the person her-/himself can tag themselves if they want; to tag others, the user needs to give permission to be tagged in this more public environment), Comment, Like button, etc., also allowing users to upload their own pictures from the events and link them to the event (when authorized by the event manager), makes it that much more interesting and definitely increases the number of user interactions on Facebook. Needless to say, all this is non- existent with the usual event/photo sites, where you often need to register, again, then get flooded with ads and only have partial overview over one region, and basically none of the other options described above. A centralized database is so much more convenient. By using already existing functionality for a new application, Facebook will save resources in developing these features while gaining speed to launch them (a familiar theme by now). Existing sites will have no chance against a comprehensive, worldwide, but localized database within the offering of a 500 million user juggernaut. This is certainly not difficult to set up from a technical standpoint and will render the existing party sites meaningless within about 6 months after launch in the respective regions. Facebook would gain even more new users, more user-generated content and user interaction as well as more ad revenue (e.g. the ad money flowing to the party sites will go to Facebook) out of this.

Banking functions


Facebook itself could offer a variation of a microcredit to its users (a microcredit is a very small loan originally designed for impoverished people in developing countries to engage in self-employment projects that allow them to generate an income – http://en.wikipedia.org/wiki/Microcredit ). Where’s the context, you will ask. The data of the users of Facebook is a credit rating specialist’s dream as certain non-financial data is, when available, also highly valuable in today’s loan approval process. No bank has anything close to this in terms of private data. To actually being able to use this data, Facebook would ask the applicants to sign a document that his Facebook user data can be used in the loan approval process. You can bet, somebody who wants money, will accept this. (Also, the applicants will be asked to provide their full financial information, of course, as this is currently not available on Facebook.) In this scenario, a credit officer will really have the total picture. This is an invaluable advantage in being able to calculate if an applicant should be denied or if someone will be able to pay back. This would result in a lower credit default rate for the Facebook loans, meaning in turn higher profitability, but also lower interest rates for the recipients of the loans, as Facebook would need to price less into the issued loans for the expected defaults than normal banks. Facebook needs some experienced banking people for this, get a license (not as difficult as it sounds nowadays, I guess the government will be happy, if anybody else wants to offer quality loans), set up a process and the respective software or alternatively, have one bank or a consortium of banks in the background for this and only act as router (first option earns much more money, latter one can be set up more easily and bears less risks). In any case, the first step would then be to start a very small test balloon (they would be totally overrun, if they would even offer this “only” in their home state, let alone Facebook-wide). After some time gaining experience with the process, they can think about offering higher amounts and potentially becoming quite some competition to regular banks (again, think the potential customer base of 500 million+), while, importantly, also doing something good in supporting their users with more affordable loans. Later on, they could even expand to offer more banking functions, like an online account, e-brokerage…

Peer-to-Peer Lending platform

They could also offer a Peer-to-Peer lending platform, where users lend money to other users, like e.g. Zopa or Prosper, which would soon thereafter become the biggest one on the web, of course. The process would be the same as with microcredits, whoever wants a loan, needs to share his data with Facebook, so it can be checked, if the applicants qualify, which is what the P-to-P platforms do as a service for the lenders, charging a small fee for it (another revenue stream for Facebook). The advantages to other platforms are the same as to banks in regards to microcredits, the quantity and quality of the data at hand. Another advantage here would be that the number of social interactions between the users increases as lenders and takers interact quite a lot on these platforms and a rather safe guess is that they would do even more so on the familiar Facebook. This is also potentially a good way of gaining experience before offering microcredits themselves, if they choose to do so.

Credit information system

If Facebook decides to not go the route above or chooses to launch another business, they could easily become the largest and best credit information data provider. They have data nobody else has and banks would pay a lot to get this information. Here, the privacy problem becomes a bigger one as Facebook cannot just transfer the data. From Facebook’s point of view, the best thing would be to let the banks negotiate the access with each bank client, who is a Facebook user.

I have more examples, but this was just to show, that the possibilities are endless.

As I have stated initially, it is basically taking your assets and what made you successful in the first place and finding new ways to use them effectively.

As I mentioned in the opening paragraph, there are many ways for Facebook to haul in boatloads of money and Mark Zuckerberg be all smiles. It is not only “how do we generate revenue”, but equally important “when do we start with which one”. That’s tricky, and a distinct timeline can only be set by the company itself, of course. My suggestion would be to start the Event/Pictures point in parallel with the business network. The latter has the most impact, the first can be set up the easiest and they don’t interfere with each other. I have no affiliation with Facebook or any insight or access, so these are just my humble suggestions and assumptions. Whatever is going to happen, it is definitely exciting to see, where Facebook is actually going and what is possible for them.

Basic Facebook Marketing Strategies to Generate Endless Leads and Dominate

According to Alexa, Facebook is the second most popular website next to Google. I researched more and found that around 30% of the global internet subscribers visit Facebook every day. Facebook currently has 300 million subscribers and is growing rapidly. 45 Million updates are made on Facebook every day and world wide users spend around 8 billion minutes per day.

What does it mean to you as an internet marketer? It is a large gold mine. Isn’t it? However, How are you going to position yourself uniquely and promote your business on Facebook considering the large volume of updates being posted on Facebook every day? How do you grasp the attention of the Facebook users? The purpose of this post is to make you aware of the basic Facebook marketing strategies and tools that you need to successfully generate leads and dominate.

Always remember Facebook is a social network and should not be used to pitch your business. Prosperity in your Facebook marketing is directly proportial to the number of solid relationships developed with fellow users.So, Lets gets started

Facebook Profile

– A picture is worth thousand words. Make sure to add a picture in your profile
– Fill in your past info such as schools went and make it public so that people can find you through search
– Fill in your interests and make it public so that fellow subscribers could relate to you
– Fill in all your websites such as a blog, Twitter, your capture pages etc on your profile. By default, only your primary website is displayed. I would highly recommend to display all your websites in your profile. Anyone visiting your profile page could click on your URLS and learn more about you

Add Friends

After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.

Interact with friends through like and comment

Once you have added a few friends and see their content on your home page, start interacting with them by liking and commenting on their updates. Commenting on updates could have a viral effect. When you comment on an update, your comment will show up on the updater’s wall and is visible to all his friends. So, it pays to make intelligent comments and get traffic back to your page. Also, feel free to share quotes, posts, and videos that had a positive impact on you. Key is to interact with Facebook friends as much as possible.

Facebook Photo Albums

Feel free to share your pictures and videos with your friends on Facebook. People would love to know more about you through pictures and videos. If you have been to a networking event and have taken pictures with the leaders and fellow networkers, share those pictures with stories about the events and see the traffic to your website increasing

Facebook Videos

If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been growing rapidly and is here to stay. Facebook allows you to either upload videos or shoot a video instantly. More you share the videos, better it is. Do share your videos about networking events, funny incidents, achievements and any other video that could have a positive influence on others. I use the video feature of Facebook in a couple of ways and am seeing phenomenal results:

1. I introduce myself to recently added friends. A short video describing who I am and appreciating for friendship
2. I use instant Facebook video recording option to wish birthdays to friends

Facebook Groups

Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your biz by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to promote my posts.

Facebook Events

Facebook allows you to create a public event ( viewable to all members of Facebook) and provides you URL that can be used to communicate on other social networks like Twitter, MySpace etc. I send an event invitation via email to all my group members. Event feature keeps track of the users status (attending, not attending, may be) about the event. I see an increase in numbers for the event when I blast a reminder email to people who were not sure or were planning to attend.

Facebook Wall posts

Evey user in Facebook has a wall where he posts messages and moderates the comments made. If you are a core Facebook user, I am sure that you must be posting and promoting your content on your wall. However, It is worth much more to learn how to post your content effectively on walls of the members having a huge number of friends. It can be done by giving a lot of value that could be beneficial to the users visiting the page. Facebook will disable your account if they see you spamming. So, be cautious while using this approach.

Facebook Notes

Do you have a self hosted word press blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an awesome feature you can use to make your valuable blog content visible publicly to all members of Facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn’t that cool?

This feature would increase your blog traffic tremendously and ultimately your sales if you are using the blog as central hub/nerve center as I mentioned in my Attraction Marketing Blueprint post.

Facebook Applications

I am not a big fan of applications on Facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use

Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.

Networked Blogs: I use this application to increase the visibility for my blog. This is a cool application which allows Facebook users to subscribe to my blog and access my updates regularly.

Take Advantage Of Facebook Marketing

Take Advantage Of Facebook MarketingFacebook is very popular because it enables friends and family to easily connect with each other. You can use it to market your business. Read these tips to learn how Facebook marketing can do this properly.

Reply to people when they write something on your page. This should include monitoring the wall for questions or comments as well as messages concerning your company. It is especially important to reply if the comment needs help or a complaint.

Link all of your published content to your Facebook page.If you publish a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and make sure tweets show up there as well.

Try putting out Facebook ads for your business. Posting to your page will only goes so far. To reach more into your specific channel, you are going to want to purchase some Facebook ads. They don’t cost a lot of money and can add another dimension to your Facebook marketing.

You can do so by giving your page an attractive and making it very colorful. These pages certainly do attract more attention.

Be judicious about your Facebook updates. Your followers will lose interest quickly if you aren’t sharing content that they can use. Utilize Facebook Insights to learn which updates are most successful to give your audience similar content.

Offer something that is unique when someone liking your Facebook page. You can gain a large amount of attention via “likes.” Think about giving folks something unique and free to those that like your page a “like.” It is something like a sweepstakes. People find it easy to click if you give them an appealing item they would like.

The goal of marketing on Facebook is to get more sales. Setting monthly sales goals will help you do this. If you are not seeing the type of business you want, your strategy may need adjusting.

Make sure that a Facebook group for your brand or business. This could be a one-stop shop where your business could field questions and encourage customers are able to chat with one another. You can inform group members of special discounts and give them all types of useful information. This is a great way to become acquainted with your customers.

You might have trouble when you first few weeks of using Facebook. A good starting point is the addition of a Facebook buttons to your own sites. This will help customers to easily connect to your business’s Facebook page.

Try responding to every comment that you receive. This means both in your inbox as well ones that are left on your page. This can take quite a bit of time and patience, but this personal touch is appreciated by your users.

Run some competitions from time to time to get a contest or competition every now and then with the goal of getting more “likes” on your page. You could offer discounts or a nice prize once your goal of likes is met. This will give you more subscribers and gives an opportunity to the winner to comment on the prize or free offer.

Make sure your profile often. If anything changes within your business, change your profile page to reflect them. Keeping everything current helps your customers who are interested in what you have to offer. You may even decide to change things changed on your profile as well so people coming back to see what you have going on.

You need to be right on the posts you make often in order to be successful. Posting daily may be hard for some. Hiring someone to do it for you will cost, but it may be worth it.

Remember that it can be hard to gauge tone of a post on your Facebook page. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest.

A consistent image is important to the success of your campaign is to succeed.

Add a picture to all your Facebook posts. People love to see visual representations of what they bring us all closer.Take photos of staff members, employees and others to reinforce your message in updates.

Set monthly goals for your Facebook marketing. If you do not meet your goals, rethink your marketing strategies.

Learn to turn to your Facebook audience to provide inspiration when you need inspiration! For instance, if you have a specific marketing idea, see what your followers think about it. You should have several suggestions in just minutes that are given to you by the people you are marketing.

Consider SEO when completing a Facebook profile page. Use the very same keywords that have been used on your main site already and know that Facebook is a great way to share back-links to your website. Your Facebook page should then rank in results of a search engines if the keywords were strong enough.

While it’s always a good idea to post often, you need to watch the amounts.

Don’t send purchase request emails every day trying to convince contacts that they need to buy from you. While you may think that it’s something that can make you some money, nobody wants to feel like you are begging them to buy anything. If they get the feeling you are begging for business, they’ll likely not do business with you.

Don’t think that successful Facebook marketing campaign will take off overnight. Facebook is quite a large platform in itself. There is a lot of competition out there already.

There are lots of existing apps you can seamlessly integrate to your own Facebook page to get the most value possible. EasyPromos is a valuable application that allows you to put promos on your page easily.

Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. Facebook marketing works for businesses both large and small, local and global. Use Facebook to help market your business by applying what you’ve learned here.