Facebook Business Page Not Your Facebook Profile Every Time

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!

I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

1. Personal vs. Private

A Facebook Profile and Business Page are (nearly) mutually exclusive and lead very separate lives providing you always remember to post updates as your Page. Whilst there is a limit to what is ‘public’ on your Facebook Profile unless somebody is friends with you, if you are still concerned about the distinction, it doesn’t do any harm to lock down the settings even further if you wish to – Facebook gives you the flexibility and control to do this.

On the flip side, putting yourself in the shoes of your family and friends, they probably don’t want to see an update on your business every time they log in to Facebook same as you wouldn’t want to read about a friend’s job every time you did. Of course, if they have chosen to Like your Business Page then it’s a different story but keeping the two separate in the first place gives everybody the option and upholds an individual’s preferences.

Thereafter you have one universal log-in and there is no limit to the number of Pages you can create and administer.

2. It’s Not About You!

There is nothing more frustrating than clicking on a Facebook icon on a website for it to then take you to somebody’s Facebook Profile. This looks amateurish and as if you don’t have a handle on how to use Facebook for business. I have lost count of the number of times this has happened to me and when it does, rather than taking the time to find out if there is in fact a separate Page, I simply turn off and close the webpage.

I am not personally in the habit of sending friend requests to people I don’t know, but say in this instance I did? So, I’ve landed on a Facebook Profile by clicking on the Facebook follow button on a website and sent a friend request. This has now been accepted. BUT I still don’t receive business updates, but rather the photos, comments, friend updates, etc. of not only the person in question but their friends as well who I equally don’t know from Adam. Have I made my point?

3. Brand Newsfeed

A Page Newsfeed or Timeline is the equivalent of your Email Marketing on Facebook and underpins your success in reaching and engaging with people. Think of it as a person’s inbox to which you deliver your entire Business Page related news, i.e. a Newsletter to which Fans have subscribed to. With the added bonus of a far lower unsubscribe rate, no reliance on subscribers forwarding it to their friends (albeit with an incentive for doing so built in), it is far less time-consuming to keep up to date and a sentence or two is all it takes for you to potentially obtain new Fans and increased exposure.

But let’s also not forget the reverse, because what you read from others in your own Page Newsfeed will not only provide a wealth of inspiration and material for your own content ideas but also provide further opportunities for you to comment on the posts of others and be seen by their Fan/Friends.

The bottom line is that without your Page Newsfeed, you wouldn’t be seen or noticed on Facebook – it really does embody the Domino Effect!

In essence, your Page Newsfeed equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.

Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.

4. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

Well it’s a good job that this isn’t the case – another highly advantageous feature of Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximising the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.

5. The Sky’s The Limit!

Did you know that a Facebook Profile is limited to 5,000 friends? Not that I know anybody with that number and if I did, I’m pretty sure they’d be too thinly spread to ever spend any time with yours truly!

A Facebook Business Page is a different story with no limit to the number of Likes it can receive. Whilst 5,000 friends on a Facebook Profile might be met with scorns of derision about its authenticity, if you’ve got 5,000 or more Likes on your Business Page you’re going to be held in pretty high regard. But why stop there?!

6. Google Search Results

Whilst it is key that your online activity focuses on driving traffic back to your website, Social Media is the lifeblood of your overall online presence. Facebook Pages are indexed by Google which means that they are optimised for search engines. So the more active you are the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.

7. And The Winner Is…

Who doesn’t love a freebie?! Contests/Competitions are a great way to build engagement with your followers/Fans and also incentivise other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business.

They are, in my humble opinion, one of the most fun and creative Facebook Business Page features and something else that a Facebook Profile cannot offer. The main reason for this is that they are generally only available via Apps or Advertising which Profiles do not offer the software for and, in the case of Apps, generally only installable to Facebook Tabs (see 12.), another exclusive Business Page feature.

Contests are a really effective way of incentivising people to share your Business Page or content and grow your Likes. Enough said?

8. Featured Likes

This enables you to showcase the pages of other brands/businesses that you Like – providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.

Simply clicking on the ‘Like Pages’ link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies & Organisations. Of course, businesses similar to you or those whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.

9. Business Page Owners

As with the content management system of a website, an Administrator of a Business Page can delegate administration rights to other Facebook account holders with a tier of different permission levels, which as well as allowing you to work smarter and free up your own time to focus on other areas of your business, provides an additional level of security because you don’t have to give them the username/password for your own Facebook account.

10. Featured Business Page Owners

You can also make anybody who is already an Administrator of your Business Page a Featured Administrator/Business Page Owner. This will simply associate them with the Business Page by displaying their Facebook Profile Picture in the About section of your Business Page and also state that they are a Business Page Owner on their Facebook Profile. For my own business, the benefit of this is to allow people to see who the people in the business are, in the same way as the About Business Page of a website does.

11. Business Showcase

A Facebook Business Page allows you to display such information as your business’s opening times, location map, telephone number, email address(es) and website address(es), etc. without compromising any of your personal contact details, such as a mobile number, Gmail address, etc.

In the website section you can also add up to three addresses of your choosing in addition to your business site – some suggestions are a link to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.

You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.

12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).

13. Advertising & Promotions

Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!

Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.

Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see 19.).

Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.

14. I’m just Checking in!

The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.

Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!

15. Notes

This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.

Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.

You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.

Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.

Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!

Do you use the Facebook Notes tool – if so, what for?

16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?

There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.

17. Link Your Business Page To Twitter

If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!

18. Unique Username

A unique username or Vanity URL, such as Facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.

Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).

19. Analyse Your Page’s Activity

Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.

As defined by Facebook, “Insights provides Facebook Business Page owners… with metrics around their content. By understanding and analysing trends within user growth and demographics, consumption of content, and creation of content, Business Page owners… are better equipped to improve their business with Facebook.”

Ultimately, Facebook Insights provide a platform for something you should really be checking anyway – what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.

Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!

Easy Ways to Make Money With Facebook

There has being a lot of questions asked about how to make money with Facebook. Most people ask this question because they want to know the financial opportunities that Facebook provides.

Facebook attracts millions of users from around the globe daily. Anyone who takes advantage of the opportunities to make money with Facebook has a lot to gain.

If you want to know how to make money with Facebook, then you are reading the right post. This article will show you possible ways to make money with Facebook.

Use Facebook as an Advertising Platform

Facebook has more than 400 million active users and it is a great place to advertise for free. You can create a Facebook page for your company or product and reach the entire planet via Facebook.

After creating a Facebook page for your company or product, you can create interactions on your page to make it more appealing and interesting to visitors. You can achieve this by creating games and giving gifts as prizes to your fan base.

Try to update your page daily to make your customers know more about your products and services. This simple technique will save you so much in advertisements and generate sales for your product. This is a great way to make money with Facebook.

Setup an Online Store on Facebook

You can make money with Facebook by setting up an online store on Facebook. You do not need to host a website today to create an online store.

You can create an online store with Facebook that you can manage easily and generate sales. All you need do is to create a Facebook page for your products and put the pictures of your products and their prices on the Facebook page.

You can make your Facebook online store attractive and appealing to customers. Ensure that the products you sell are easily seen on your page and customers do not get lost trying to find them.

It’s also important that you provide efficient customer support to meet the needs of your clients. Setting up an online store on Facebook will help you save a lot of money that you would have spent to create a website for your products.

Create Landing Pages for Companies

This is another unique opportunity to make money with Facebook. You can spend some time learning how to make Facebook landing pages and pages for companies.

Many companies are working on increasing their social media presence. This means that they are willing and ready to pay anyone to create great customized landing pages on Facebook.

You do not need to have any knowledge of coding to be able to create Facebook pages. With services like http://www.pagemodo.com, you can create great Facebook pages for your clients for free.

The technical skills involved in creating landing pages are learnable by anyone. Take advantage of this opportunity to make money with Facebook.

Provide Regular Updates for Companies

You can make money with Facebook by working with companies to manage their Facebook accounts. Many firms hire social media managers to manage their social media presence.

You can work for such firms as a social media manager. The job description of a social media manager is to update Facebook status for companies and give information about company products to customers.

A social media manager is also required to generate likes for the company’s Facebook page and interact with customers on the page by answering their questions and providing customer support where necessary.

You can now see that Facebook does provide many opportunities for users to make money with Facebook. Take advantage of these opportunities to make money with Facebook and start earning the income you desire.

Advertising With Facebook

As social media networks continue increasing in appreciation, more folks are questioning how they can make cash with ads on Facebook.

The social networking giant has transformed the way that people communicate with one another. People use it today in an identical manner as they’d e-mail and phone to keep in touch with family and friends.

With this claimed, many enterprises have since seen the possibilities of FB, as the site is often referred, to be a solid marketing tool. The amount of social media distribution systems are growing by the minute, Google+ is the latest to date and many individuals are still considering how they can make money from advertising on Facebook.

With approximately 800,000,000 subscribers, Facebook gets larger by the day and has changed the way that people get in touch with each other. For a few people it has replaced e-mail and even making phone calls especially to friends overseas. Facebook modified its format again lately and it has even more potential for being an awe-inspiring promoting platform. Social media increases in appreciation by leaps and bounds in there are a lot of business owners wondering if they can make money from placing ads on Facebook. This social networking Godzilla has absolutely revolutionized the way that folks stay in contact with one another. It was not long ago that friends were staying in touch by e-mail and on the telephone, now younger people do not even send emails they stay in contact on Facebook. A large number of firms realized the enormous possibilities there had been for advertising on Facebook right from the get-go and it still offers enormous potential for firms who are thinking about social media advertising.

It is smart for firms to use FB as an element of their promotional programs, as it is inexpensive to do and furthermore not complicated to become involved with.

All a firm would have to do is make a “page” in the social network to start.

It is all up to the administrator of the page as to how many people end up joining the page (or, in social networking terms, “liking the page”.) It makes profound sense for firms to use Facebook in their promotional campaigns and what’s good about it is; it isn’t tough.

All somebody has to do is make a Page for their business separate from their private Facebook page, and they’re all set. The harder they work the more the business owner can inspire people to join or “like” their business. It’s very cost effective to run ads on Facebook and it actually isn’t tricky to do. All the company has to do is make a Facebook Page and that starts things rolling. It will take some work and planning to get a lot of Facebook supporters or “likes” for a business and it’s up to whoever is in control of the marketing strategy to work out the simplest way of doing this.

Smaller firms see their pages grow mainly by inviting as many “friends” as possible and encouraging these people to invite their pals. It’s not enough nevertheless, to have a many fans of a page as possible.

The person or individuals responsible for running the page need to make certain that the content on it is always fresh and up to date. The commonest way to grow a business on Facebook is to have buttons on a business blog or internet site and use e-mail and other promotional tools.

There are many ways for little firms to invite folk to become their “friends” and if everything goes well those chums will invite their chums also. Just like a blog or website the business owner must ensure that there’s original content for its visitors. Corporations should look at growing their Facebook recognition by employing methods outside of social media, such as e-mail and other promotions that mention the business. Small companies can grow quickly by inviting as many “friends” as they can to their pages and this is often done by offering little bribes such as “like us on Facebook and we’ll give you a free xxx” it’s done all the time. Then what you do when you have thousands of likes to your Facebook page? The person responsible for running the Facebook marketing campaign has to make sure that highly valuable content is submitted frequently to the site and questions and comments are answered promptly.

In addition to having as many people as practicable follow a FB page and to making sure that the content inside it is fresh, updated, and fascinating, firms should place ads on FB which promote their business and their page.

FB is a superb place to advertise, as unlike other internet based promoting opportunities, it gives firms an opportunity to narrowly target key demographic groups.

As an example, a firm can go as far as to target people with certain demographics who, due to their likes on FB, may be solid prospects and fits for certain products. After you have a good following by ensuring that content is added continually and is helpful and fascinating, you may then go ahead and place advertising for your business on Facebook.

It’s an excellent place to publicize unlike any other opportunity because you can select to push your business to the most appropriate demographic groups. For instance you’ll be able to find out what your followers dislikes are on Facebook and decide if these prospects are the right target market for your product. Once a business’s Facebook page has a significant amount of followers by making certain that content and the rest that’s added is fascinating and useful it can go on and pay for advertising. Facebook is a very worthwhile place to publicize because you can focus on advertising particularly to the folks that would need your product, or may be interested in a business opportunity. If your principal business opportunity is women’s healthcare products then you can break your advertising down to target women only inside a certain age grouping and you have the capability to refine your audience even further.

Responding to the social media sites premier marketing abilities, more than one or two firms have begun to offer webinars on how FB could prove to make people money if they follow certain tips.

Such sites are extraordinarily helpful and offer a lot of useful information for people looking to earn extra money, especially in today’s down economy. If you are having a little bit of a difficulty getting your head round the full social media advertising concept there are plenty of online webinars that show you the easiest way to go at it.

These exceedingly educational sites and offer plenty of help to people who want to make cash from their firms and rather more so today due to the horrible economy. A number of firms now produce webinars that show small business owners how they can make cash by utilizing Facebook advertising effectively. These sites can give better insight into how to run a successful social promoting campaign and will offer tips about how to gain better returns, especially with the economy being the way it is today.

Webinars promoting the usefulness of social media promoting tend to discuss the real-world successes of folks that intelligently used sites like FB to earn more money.

Good webinars will also promote the proven fact that while it’s possible to make extra money on social network sites, it requires lots of 1st work, patience, and in many cases time. In webinars you will see real-world success stories of folks that make superb incomes from Facebook advertising.

A good webinar will also tell you that in order to make a great income using social media in a promotional campaign you will have to try hard, spend lots of time investing in your business, and be patient. Webinars will also show how real companies have achieved success with their Facebook promotional programs. Naturally there are bad and good webinars, but you should search for 1 or 2 that are fair about the process, you will have to show patience and try hard and you certainly won’t see immediate success.

As FB and other social media sites continue to make up a larger percentage of many firms’ promotional efforts, more webinars will doubtless be devoted to the power of social media marketing.

The main search engines are helpful in locating such educational classes. Undoubtedly the amount of webinars and corporations who will be offering help with social promoting will grow; it’s a powerful medium so learn all you can about it.

You only need to look online and I’m sure you will find 1 or 2 you may like. Each year companies who have shown any success with Facebook promoting increase their budgets accordingly and there’ll be more sites and webinars that may help enterprises get more bang for their social media advertising buck. If you want help understanding how to put the best ads on Facebook for your company you can do a straightforward Google search to locate these webinars.

In conclusion, social network sites such as Facebook allow companies to effectively market their products through the setting up of pages and the placing of ads.

As such websites continue to take up a bigger share of many firms ‘ marketing efforts, more webinars continue being produced that promote the power of FB and other social media advertising. So to sum everything up Facebook allows companies to market their products to specific demographics by setting up business Pages and then placing paid advertising.

Companies are increasing their social marketing budgets each year because Facebook and other social media distribution systems present such a profitable opportunity. By setting up a Facebook Page and encouraging folks to “like” your business you can market your products and services terribly effectively through the utilization of ads on Facebook. The quantity of webinars on the internet devoted to ads on Facebook will only increase as social media takes up more and more of companies’ advertising budgets so be sure your company does not miss the boat.

The Future Business Model of Facebook

The one thing Facebook has not figured out yet is how to utilize their fabulous product to make the most money, consistently and on an ongoing basis – i.e. finding the right business model. A really intriguing topic to write my very first blog about, because, in my opinion, finding the right business model for Facebook cannot be accomplished using conventional thinking, like, solely looking at Google and their search engine ad revenue, for example. Facebook is unique, so you need to find unique solutions. Actually, there is not one single best business model for this site, rather a multitude of potential revenue streams from very different sources. It is not only “how do we generate revenue”, but equally important “when do we start with which one”. This might sound strange now, but it will get clear, when reading this. Summarized, it is basically taking your assets and what made you successful in the first place and finding new ways to use them effectively.

Business Network / Business Profile

I thinking about this since beginning of February. Wouldn’t it be great, if you’d only need to login once and have your private and professional network in one view, although strictly separated from each other, depending on your settings? Wouldn’t it also be great for companies to have a business network with about 7 times more users than LinkedIn, that can offer people having every kind of skills and experience imaginable as well as offering any kind of services and products among their 500 million users? Wouldn’t it be great for Facebook to be able to get into companies blocking the site so far, generating new streams of ad and other revenue from recruitment companies and others? But most importantly, Business Network market leaders LinkedIn and Xing charge their users, meaning Facebook would have an absolute legitimate case to do so as well for their business network users. This means, that the crucial, and psychological, hurdle of charging end-users can be overcome via a sideway, so to speak, without having to expect a massive backlash or a mass exodus of users. Of course, they can only start to charge the active business network users, but when the door is open once…needless to say, this has the highest potential impact on the bottom line of Facebook.

All this would happen, if Facebook offered a Business Network, too. This is not even a huge undertaking for them really, just leveraging their existing functionality.

It can be set-up rather easily via automatic transfer of the existing (fitting) data of the user profiles into their new professional profiles, giving the users the choice to opt-in into this service and let them enter more business-related data to be able to activate their professional profile (which also means more key data available within Facebook). The professional profile can be, e.g. on a separate tab right next to the private one or just as another wall and info page next to the main profile, allowing for it to be within the Facebook site, but with the possibility to completely block the private section, when accessed from certain locations, while also allowing the user to keep both profiles and their connections separated via respective privacy settings. To grow rapidly, at least initially the service should be offered for free. Ads can be displayed to help offset part of the launching and initial running costs. Existing Facebook functionality should be incorporated, examples are, the news feed with real-time updates, posting pictures (e.g. from corporate events), the Like button, the option to easily post relevant news, etc., enabling the user to do the same things they like to do on the social network also in a business environment and in a simple and already known way. This would make the Facebook Business Network that much more alive than the mostly static existing ones, allowing users to be active or passive, enjoying ever-changing new content, keeping them on the site, just like it’s happening on the current social network. At the same time, the previously mentioned benefits for Facebook are enormous, while the development time and costs for this are comparatively small as already proven and existing layout and functionality can be used. In my opinion, if set up properly, the other existing professional networks will be marginalized within about 9-12 months after the launch (depending on the roll-out plan), just like the other existing social networks.

In short, just take what successfully works, put it in a business context and reap the huge rewards.

Job Market

A job market, integrated with the business net as well as the rest of the site could be the next step. Same procedure as above, at the push of a button, the relevant data from the other profiles, private and professional gets transferred to a job search profile(again, if agreed to by the user) and additional data is added by the users to fill out the respective profile, alternatively, if a business network already exists the professional profile can also act as the job search profile, saving the users valuable time and enabling them to easily get out on the job market, without needing to fill out a long new form, updating their CVs, etc.. The first option, a new profile, would enable Facebook to gather more data and place more ads; the second one keeps the number of profiles from expanding, meaning less complexity and maintenance. Why Monster.com – Facebook has the equivalent of the third largest country in the world as talent base, available at the push of a button. This enables Facebook to pretty quickly become a major player selling job ads and e.g. earning additional money from HR companies for special search functions, etc. and also generating more ad money with the existing ads on the side of the screen.

Marketplace

Facebook has a marketplace actually, but it’s safe to say, that it never took off in the way other parts of the site did. So I suggest a relaunch. Advantages are that no additional login is needed and the pretty convenient account access, also via Facebook’s pretty well done mobile apps. Now the business network profile of (at least) the sellers should be integrated with the marketplace with the users accepting that Facebook can use their data for security reasons (e.g. to eliminate users with fake profiles from the start) while having them also add more data to be able to act as a seller (more key data within Facebook). This wealth of data enables Facebook to have a sufficiently lower fraud rate and even better fitting custom offerings for every single user than e.g. Ebay, huge competitive advantages. Special promotions for goods on Facebook will also make it easier for many users to accept letting Facebook use their existing data strictly for security reasons.

Now some examples for things currently totally out of Facebook’s scope,

Facebook Apparel

Why they haven’t done this already is beyond me. It’s a great brand, simple logo, people like it. White and blue T-shirts, each with the alternatively colored Facebook logo, and matching caps, maybe some sweaters, that’s enough for starters. Then advertise these products via their ad system, which simultaneously generates a great case study to show to ad buying prospects. For sure not their potentially largest income stream, but pretty quick to launch and profitable nevertheless, with options galore, like the ability to build the biggest clothing online store on the web via own offerings and the integration of other brands and retailers in an open way, similar to what Facebook has already done with applications on their site (use what works). Tailor-made offers (no pun intended) for 500 million users every time they log in, is quite a powerful thing here, too. Even opening Facebook brick & mortar stores in the future could be a viable option, also not necessarily limited to clothing.

Comprehensive Event & Event pictures database

Neat little features with great user benefits while pretty quick and rather inexpensive to launch are always fun. A comprehensive event database where every event manager will enter their own events and every Facebook user can search the listed events, concerts, etc. in his or any other region. If you travel abroad, for example, you know where to look for events and e.g. can also contact the event management or other Facebook users attending an event you are interested in easily and immediately with tools you are already familiar with. Additionally, the option to link pictures to the respective events should be implemented. Again, integrating all the successful Facebook features e.g. allowing people to tag themselves or be tagged (for privacy reasons, only the person her-/himself can tag themselves if they want; to tag others, the user needs to give permission to be tagged in this more public environment), Comment, Like button, etc., also allowing users to upload their own pictures from the events and link them to the event (when authorized by the event manager), makes it that much more interesting and definitely increases the number of user interactions on Facebook. Needless to say, all this is non- existent with the usual event/photo sites, where you often need to register, again, then get flooded with ads and only have partial overview over one region, and basically none of the other options described above. A centralized database is so much more convenient. By using already existing functionality for a new application, Facebook will save resources in developing these features while gaining speed to launch them (a familiar theme by now). Existing sites will have no chance against a comprehensive, worldwide, but localized database within the offering of a 500 million user juggernaut. This is certainly not difficult to set up from a technical standpoint and will render the existing party sites meaningless within about 6 months after launch in the respective regions. Facebook would gain even more new users, more user-generated content and user interaction as well as more ad revenue (e.g. the ad money flowing to the party sites will go to Facebook) out of this.

Banking functions

Microcredits

Facebook itself could offer a variation of a microcredit to its users (a microcredit is a very small loan originally designed for impoverished people in developing countries to engage in self-employment projects that allow them to generate an income – http://en.wikipedia.org/wiki/Microcredit ). Where’s the context, you will ask. The data of the users of Facebook is a credit rating specialist’s dream as certain non-financial data is, when available, also highly valuable in today’s loan approval process. No bank has anything close to this in terms of private data. To actually being able to use this data, Facebook would ask the applicants to sign a document that his Facebook user data can be used in the loan approval process. You can bet, somebody who wants money, will accept this. (Also, the applicants will be asked to provide their full financial information, of course, as this is currently not available on Facebook.) In this scenario, a credit officer will really have the total picture. This is an invaluable advantage in being able to calculate if an applicant should be denied or if someone will be able to pay back. This would result in a lower credit default rate for the Facebook loans, meaning in turn higher profitability, but also lower interest rates for the recipients of the loans, as Facebook would need to price less into the issued loans for the expected defaults than normal banks. Facebook needs some experienced banking people for this, get a license (not as difficult as it sounds nowadays, I guess the government will be happy, if anybody else wants to offer quality loans), set up a process and the respective software or alternatively, have one bank or a consortium of banks in the background for this and only act as router (first option earns much more money, latter one can be set up more easily and bears less risks). In any case, the first step would then be to start a very small test balloon (they would be totally overrun, if they would even offer this “only” in their home state, let alone Facebook-wide). After some time gaining experience with the process, they can think about offering higher amounts and potentially becoming quite some competition to regular banks (again, think the potential customer base of 500 million+), while, importantly, also doing something good in supporting their users with more affordable loans. Later on, they could even expand to offer more banking functions, like an online account, e-brokerage…

Peer-to-Peer Lending platform

They could also offer a Peer-to-Peer lending platform, where users lend money to other users, like e.g. Zopa or Prosper, which would soon thereafter become the biggest one on the web, of course. The process would be the same as with microcredits, whoever wants a loan, needs to share his data with Facebook, so it can be checked, if the applicants qualify, which is what the P-to-P platforms do as a service for the lenders, charging a small fee for it (another revenue stream for Facebook). The advantages to other platforms are the same as to banks in regards to microcredits, the quantity and quality of the data at hand. Another advantage here would be that the number of social interactions between the users increases as lenders and takers interact quite a lot on these platforms and a rather safe guess is that they would do even more so on the familiar Facebook. This is also potentially a good way of gaining experience before offering microcredits themselves, if they choose to do so.

Credit information system

If Facebook decides to not go the route above or chooses to launch another business, they could easily become the largest and best credit information data provider. They have data nobody else has and banks would pay a lot to get this information. Here, the privacy problem becomes a bigger one as Facebook cannot just transfer the data. From Facebook’s point of view, the best thing would be to let the banks negotiate the access with each bank client, who is a Facebook user.

I have more examples, but this was just to show, that the possibilities are endless.

As I have stated initially, it is basically taking your assets and what made you successful in the first place and finding new ways to use them effectively.

As I mentioned in the opening paragraph, there are many ways for Facebook to haul in boatloads of money and Mark Zuckerberg be all smiles. It is not only “how do we generate revenue”, but equally important “when do we start with which one”. That’s tricky, and a distinct timeline can only be set by the company itself, of course. My suggestion would be to start the Event/Pictures point in parallel with the business network. The latter has the most impact, the first can be set up the easiest and they don’t interfere with each other. I have no affiliation with Facebook or any insight or access, so these are just my humble suggestions and assumptions. Whatever is going to happen, it is definitely exciting to see, where Facebook is actually going and what is possible for them.

Basic Facebook Marketing Strategies to Generate Endless Leads and Dominate

According to Alexa, Facebook is the second most popular website next to Google. I researched more and found that around 30% of the global internet subscribers visit Facebook every day. Facebook currently has 300 million subscribers and is growing rapidly. 45 Million updates are made on Facebook every day and world wide users spend around 8 billion minutes per day.

What does it mean to you as an internet marketer? It is a large gold mine. Isn’t it? However, How are you going to position yourself uniquely and promote your business on Facebook considering the large volume of updates being posted on Facebook every day? How do you grasp the attention of the Facebook users? The purpose of this post is to make you aware of the basic Facebook marketing strategies and tools that you need to successfully generate leads and dominate.

Always remember Facebook is a social network and should not be used to pitch your business. Prosperity in your Facebook marketing is directly proportial to the number of solid relationships developed with fellow users.So, Lets gets started

Facebook Profile

– A picture is worth thousand words. Make sure to add a picture in your profile
– Fill in your past info such as schools went and make it public so that people can find you through search
– Fill in your interests and make it public so that fellow subscribers could relate to you
– Fill in all your websites such as a blog, Twitter, your capture pages etc on your profile. By default, only your primary website is displayed. I would highly recommend to display all your websites in your profile. Anyone visiting your profile page could click on your URLS and learn more about you

Add Friends

After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.

Interact with friends through like and comment

Once you have added a few friends and see their content on your home page, start interacting with them by liking and commenting on their updates. Commenting on updates could have a viral effect. When you comment on an update, your comment will show up on the updater’s wall and is visible to all his friends. So, it pays to make intelligent comments and get traffic back to your page. Also, feel free to share quotes, posts, and videos that had a positive impact on you. Key is to interact with Facebook friends as much as possible.

Facebook Photo Albums

Feel free to share your pictures and videos with your friends on Facebook. People would love to know more about you through pictures and videos. If you have been to a networking event and have taken pictures with the leaders and fellow networkers, share those pictures with stories about the events and see the traffic to your website increasing

Facebook Videos

If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been growing rapidly and is here to stay. Facebook allows you to either upload videos or shoot a video instantly. More you share the videos, better it is. Do share your videos about networking events, funny incidents, achievements and any other video that could have a positive influence on others. I use the video feature of Facebook in a couple of ways and am seeing phenomenal results:

1. I introduce myself to recently added friends. A short video describing who I am and appreciating for friendship
2. I use instant Facebook video recording option to wish birthdays to friends

Facebook Groups

Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your biz by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to promote my posts.

Facebook Events

Facebook allows you to create a public event ( viewable to all members of Facebook) and provides you URL that can be used to communicate on other social networks like Twitter, MySpace etc. I send an event invitation via email to all my group members. Event feature keeps track of the users status (attending, not attending, may be) about the event. I see an increase in numbers for the event when I blast a reminder email to people who were not sure or were planning to attend.

Facebook Wall posts

Evey user in Facebook has a wall where he posts messages and moderates the comments made. If you are a core Facebook user, I am sure that you must be posting and promoting your content on your wall. However, It is worth much more to learn how to post your content effectively on walls of the members having a huge number of friends. It can be done by giving a lot of value that could be beneficial to the users visiting the page. Facebook will disable your account if they see you spamming. So, be cautious while using this approach.

Facebook Notes

Do you have a self hosted word press blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an awesome feature you can use to make your valuable blog content visible publicly to all members of Facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn’t that cool?

This feature would increase your blog traffic tremendously and ultimately your sales if you are using the blog as central hub/nerve center as I mentioned in my Attraction Marketing Blueprint post.

Facebook Applications

I am not a big fan of applications on Facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use

Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.

Networked Blogs: I use this application to increase the visibility for my blog. This is a cool application which allows Facebook users to subscribe to my blog and access my updates regularly.

Take Advantage Of Facebook Marketing

Take Advantage Of Facebook MarketingFacebook is very popular because it enables friends and family to easily connect with each other. You can use it to market your business. Read these tips to learn how Facebook marketing can do this properly.

Reply to people when they write something on your page. This should include monitoring the wall for questions or comments as well as messages concerning your company. It is especially important to reply if the comment needs help or a complaint.

Link all of your published content to your Facebook page.If you publish a blog, have it automatically summarized and linked on your Facebook. You can even link your Twitter account to your Facebook page and make sure tweets show up there as well.

Try putting out Facebook ads for your business. Posting to your page will only goes so far. To reach more into your specific channel, you are going to want to purchase some Facebook ads. They don’t cost a lot of money and can add another dimension to your Facebook marketing.

You can do so by giving your page an attractive and making it very colorful. These pages certainly do attract more attention.

Be judicious about your Facebook updates. Your followers will lose interest quickly if you aren’t sharing content that they can use. Utilize Facebook Insights to learn which updates are most successful to give your audience similar content.

Offer something that is unique when someone liking your Facebook page. You can gain a large amount of attention via “likes.” Think about giving folks something unique and free to those that like your page a “like.” It is something like a sweepstakes. People find it easy to click if you give them an appealing item they would like.

The goal of marketing on Facebook is to get more sales. Setting monthly sales goals will help you do this. If you are not seeing the type of business you want, your strategy may need adjusting.

Make sure that a Facebook group for your brand or business. This could be a one-stop shop where your business could field questions and encourage customers are able to chat with one another. You can inform group members of special discounts and give them all types of useful information. This is a great way to become acquainted with your customers.

You might have trouble when you first few weeks of using Facebook. A good starting point is the addition of a Facebook buttons to your own sites. This will help customers to easily connect to your business’s Facebook page.

Try responding to every comment that you receive. This means both in your inbox as well ones that are left on your page. This can take quite a bit of time and patience, but this personal touch is appreciated by your users.

Run some competitions from time to time to get a contest or competition every now and then with the goal of getting more “likes” on your page. You could offer discounts or a nice prize once your goal of likes is met. This will give you more subscribers and gives an opportunity to the winner to comment on the prize or free offer.

Make sure your profile often. If anything changes within your business, change your profile page to reflect them. Keeping everything current helps your customers who are interested in what you have to offer. You may even decide to change things changed on your profile as well so people coming back to see what you have going on.

You need to be right on the posts you make often in order to be successful. Posting daily may be hard for some. Hiring someone to do it for you will cost, but it may be worth it.

Remember that it can be hard to gauge tone of a post on your Facebook page. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest.

A consistent image is important to the success of your campaign is to succeed.

Add a picture to all your Facebook posts. People love to see visual representations of what they bring us all closer.Take photos of staff members, employees and others to reinforce your message in updates.

Set monthly goals for your Facebook marketing. If you do not meet your goals, rethink your marketing strategies.

Learn to turn to your Facebook audience to provide inspiration when you need inspiration! For instance, if you have a specific marketing idea, see what your followers think about it. You should have several suggestions in just minutes that are given to you by the people you are marketing.

Consider SEO when completing a Facebook profile page. Use the very same keywords that have been used on your main site already and know that Facebook is a great way to share back-links to your website. Your Facebook page should then rank in results of a search engines if the keywords were strong enough.

While it’s always a good idea to post often, you need to watch the amounts.

Don’t send purchase request emails every day trying to convince contacts that they need to buy from you. While you may think that it’s something that can make you some money, nobody wants to feel like you are begging them to buy anything. If they get the feeling you are begging for business, they’ll likely not do business with you.

Don’t think that successful Facebook marketing campaign will take off overnight. Facebook is quite a large platform in itself. There is a lot of competition out there already.

There are lots of existing apps you can seamlessly integrate to your own Facebook page to get the most value possible. EasyPromos is a valuable application that allows you to put promos on your page easily.

Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. Facebook marketing works for businesses both large and small, local and global. Use Facebook to help market your business by applying what you’ve learned here.

The Power of Facebook Advertising

Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a particular niche audience.

Facebook is the largest and most visited social network on the web today is.

Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day there are more than 3.2 billion items that are liked or commented about on Facebook pages and that translates into a very powerful mode of advertising for any business.

Advertising campaigns on Facebook are providing up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.

When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to generate high quality leads, and to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely new world of possibilities will be opened up to you with Facebook advertising.

Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their ad based on settings that are selected. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of products to smaller areas and locations.

One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let’s say that you as an advertiser are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you that are related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those people who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.

Before you begin your advertising campaign, it’s important to clearly know who you want to target. Customize your Facebook advertising to the target market so that this tool work better for you and your company. Try to vary your approach so you can attract different groups. 20 year olds will view your ad differently than a 40 years old will even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.

There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile so you can interact with your list of “fans” whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.

Another way that you can advertise powerfully on Facebook is to buy an ad that is targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.

Word-of-mouth advertising has been brought into the digital age with Facebook’s beacon tool. News feeds let users access each other’s personal profiles and postings or comments. Facebook allows businesses the ability to report a user’s actions with the business website and company to the user’s friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed which will automatically create a referral system for your business. It’s word-of-mouth in cyberspace.

The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers. As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.

Crafted ads target Facebook users by filtering demographic information such as age, location, and gender. These ads will be featured in the right hand column of Facebook pages. You can create sponsored stories which interact with a Facebook fan’s page with the specific story. The ad will show up in the right hand column once the fan likes your particular post. You can also select promoted posts which are more visible in the posts on friends’ pages and on their contacts’ pages as well. One of the most powerful aspects of Facebook advertising is the customer loyalty that you will build. Create your own business Facebook page that will allow you to directly interact with your clients. This will give a more personal touch to your business and also will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are all tenets of a marketing strategy that will work nicely for you and your Facebook advertising campaign.

You can offer special promotions, new products, or the latest trends with your product with your Facebook ads to reach clients that are strategically targeted and already interested in your product or service. This will provide up-dated information to your clients and keep them better informed in a time-efficient way. Today’s consumers on are the go with busy schedules and demanding deadlines. These ads will connect with them and solve their issues and concerns in a timely fashion.

Facebook ads are much more flexible than other internet locations. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image-based ads that attract the visual buyer. If someone participates in the Facebook community, then they are already proven to be a visually stimulated consumer. Use images and photos of high quality and that convey your message with the power of a thousand words. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as to create it themselves.

With the Facebook site itself generating such a high rate of traffic on a daily basis, your ad has a much better chance of being seen and having a positive effect. It will be seen a multitude of times by a targeted audience who is already comfortable shopping the online arena. Users visit the site many, many times a day and your ad will be there to greet them as they login and begin to participate.

You are also allowed with your Facebook ad to purchase space on a click-based or impression-based fee structure. Using your budget and personal preferences, you can tailor your ad campaign to meet the needs and goals of your business plan.

Because of the targeted nature of Facebook, advertising on Facebook can be affordable for you company. You can reach your targeted audience with your online campaign for a very reasonable price. The selection of packages that you can select is extensive so that you can reach as many users as your budget will allow you to.

The use of smart-phones has skyrocketed in recent years and your ability to reach this high volume of consumers is phenomenal. Access to these devices happens every second of every day and you can tap into this gold mine of prospects. Your ads won’t just be limited to laptop and computer users; you will be expanding your potential client base.

You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important first step. Begin by starting a campaign that includes everyone and then, after a set number of impressions, see who clicked on your ad and the responses that you received. After some study and careful insights, you can then rewrite the ad to appeal with that demographic audience in mind. You can then reset your campaign as a CPC method. Finely segment your ad to appeal to different age groups, or sexes, or relationship statuses. With this small touch, you will get more bang for your advertising buck. Continually test and modify your presentation to foster higher results with substantially lower costs.

With Facebook targeting, the natural skew is toward a younger than average audience that is female. Sometimes users mislead others by submitting incorrect data on profile pages. This will cause misrepresentation of data and some of your ads will be seen by users who are not interested by their very nature; you can only get a rough estimate of the people who might see your ad. When initially targeting your ad to an audience, you might begin with 10,000 people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep your costs under control and more efficiently modify it before you launch the ad to a larger audience. Carefully select connections of people you know who trust you and your business. This will give you a base circle of community with which to begin your advertising campaigns.

Another important thing to consider when you are creating your advertising strategy is to include additional languages other than English. Inexpensive translators can be hired on some of the work at home web locations to translate your copy for you. Many advertisers neglect this segment of the population and lose many dollars in profit for this lack of attention to detail. You can open up a new section of loyal clients with just a simple effort of reaching them in a language in which they feel comfortable purchasing.

Another powerful tenet of advertising on Facebook is the low risk involved in using this format. You will have full control of your advertising budget and it will be a good testing ground for your ad. You can learn if your message is effective in communicating to a potential buyer who you are, what you are offering, and how they can purchase your product quickly and safely. You are free to modify your message as needed and promote it to a better target. You can ascertain what works best with a particular demographic and how to reach them with your message. Especially if you have a fledgling business, you might want to use the high power, lost cost approach of a Facebook ad.

If you are striving to target your local audience, Facebook ads have been proved to be very effective. You can inform local and regional clients about your business and have the “friend” network assist you as well. Many local communities enjoy supporting local businesses that give back to civic groups and Facebook can get your ads to them quickly and efficiently. When you have a happy, satisfied customer, they can tell the seven people in their social circle and those seven people will tell seven of their closest friends and so the network will distribute the message about you and your product. Testimonials serve to peak the interest of clients ready to buy but who have just one more question. If someone has purchased your product already, they can attest to its quality and your excellent customer service. Facebook is being used in your area by all of the local people who are just waiting to be approached by your ad. The appeal of Facebook extends to everyday people; you don’t have to be a computer genius to take advantage of this advertising power.

By promoting your Facebook business page through the ads you place on Facebook, you are guaranteed that the people you are targeting with your ads already have a Facebook account. You can be assured your ads are reaching the audiences most likely to buy from you and the communication vehicle is at your disposal 24/7.

One of the most powerful reasons of advertising on Facebook is the budget management that is available to you. Thousands of dollars of advertising fees are not required upfront. So, you don’t have to have capital outlay at the onset of your advertising campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ. Budgets can be changed daily or at any time and by any amount that you wish. The measure performance tools available on Facebook advertising allow you to see and test ad rotations and explore which are the most effective tools for you. After you run your first ad, try changing a combination of the ad’s image, description, and title. You will measure the performance rate of your campaigns by viewing the click-through rate which is the percentage of clicks from the number of times it was viewed on Facebook. You will select the ad which shows the highest click-through rate for you.

In a world of social media, advertising can be an excellent way to reach customers. The users of Facebook are very active; they log on daily sometimes multiple times. It provides a way for you to reach customers with whom you might not have otherwise connected. They are going to find your ad on a social media sight more rapidly than they would your own blog or website.

The exposure you receive is a very lucrative benefit to advertising on Facebook. The more customers who are exposed to your product, the higher your profits can become. Facebook does an excellent job of allowing all advertisers a multitude of targeting options that include age, gender, interests, and relationship status. These targeting filters will strategically develop an audience who is primed and ready to buy. This is possibly the most beneficial tool of Facebook advertising.

In addition to an effective list of potential clients, you will have all of the benefits of instant results. In our fast-paced society of today, speed in purchasing is important. A client will spend approximately 90 seconds looking at your ad before moving on to something else. Quality images and representations of your product along with concise and clear descriptions are dynamic tools to capture the attention of the audience and cause the perusing to develop into purchasing. You can attract many new customers in a single day and the profits can rise along with those viewing your ads.

Before you even begin your advertising campaign, you must set your budget and stick to it. There are expensive options for you with Facebook advertising but you will have to operate within your budget to obtain the success you are seeking. Use a common sense approach with your newly acquired technological advertising to promote your company and profits.

In addition, a Facebook ad will provide you with a more personal platform of advertising. Research shows that consumers are more likely to trust your ad especially if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit more engaging than an ad they see randomly on a search engine. Even in the world of internet marketing the handshake and confidence in a deal is important to make. By personalizing your Facebook ad, it’s like extending your hand across cyberspace to reach out and seal the deal. This type of business advertisement will foster good business relationships that ensure repeat business.

In effective advertising, everything is a balance. You don’t want to spend a lot of time reworking your ads if they aren’t accurately targeting the audience you need to be targeting. Spend time tracking your progress and your effectiveness but don’t forget to interact and connect with potential and current clients. Follow through with all of your strategies and the components of your plan to generate new customers and increase your profits. A Facebook ad campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is about developing relationships and connecting with consumers not just selling them a product immediately. This platform of marketing is still developing and using these advertisements effectively will take research, study, and modifications that better hone your ad for consumers to view.

Facebook has become a powerful tool in the advertising world. The expanse of active users coupled with the micro-targeting tools make this method of telling others about your product one that will reap dramatic rewards for your bottom line. You will boost sales and maximize profits at a cost-efficient way for your business. Your business will be given the opportunity to build, improve, and maintain client relationships which is a satisfying aspect of having your own business.

The clients with whom you connect will provide you with feedback, encouragement, and testimonials that can help you reach your goals and dreams as a successful entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come to life. Don’t be afraid to try this new and unique method of advertising. It’s a fun and interesting way to reach an enormous audience with a few simple guidelines that anyone can perform.

Facebook Business Applications and Marketing Tools

Facebook Business Applications and Marketing ToolsThe idea behind using Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:

– Social Ads

– Pages

– Beacon

– Insights

– Platform

– Polls

These tools can help you to build awareness of your brand through Facebook and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using Facebook.

You can learn how to take further advantage of these features by visiting the Facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other Facebook friends – they can leave comments and generally enhance the experience of a visit to your page.

You can use Facebook to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using Facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools – they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow Facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant
In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy
Even if they are on Facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your Facebook friends like your application, they will spread the word.

Leon Edward helps people to start, build, market and promote internet based home businesses and ways to earn money at home

How to Create a Successful Facebook Business With These Essential Tools

Successful Facebook Business- Learn How to Use Facebook tools to Create a Successful Facebook Business

Facebook offers a multitude of tools that will help your business excel such as Social Ads, Pages, Beacon, Insights, Platform, Polls. These tools are there to help you in building your brand on your Facebook Page while attracting visitors and future clients.

It’s wise to start by learning all about these tools. This will save you a lot of time in the long run. In the following section you’ll learn how this all ties together which will show you how essential these tools are in running a successful Facebook business. You can learn all about these tools by going to the business section at Facebook.com.

Social Ads

What makes social ads so powerful and unique, is their direct interaction with the news feeds of your friends and fans. This gives you an advantage because anyone who has added you as a friend will see information about your business directly on their profile.

This is also an advantage because you can directly control who sees your ads, which helps you to target your traffic without much effort. As with any kind of marketing, targeting your traffic has proven time after time to raise your conversions.

Facebook Pages

If you have a business, you definitely should create a Facebook page. Make sure that you create a page and not a profile. They are not the same thing. The Facebook page you create will be your businesses’ profile page. Additionally it helps your brand image.You know when someone on Facebook interacts with your site, that you’ve gained a potential customer.

People treat your page the same as they would any of their friends. They search and read things that they’re interested in. What’s great about Facebook is that anyone can post on your wall and share their opinion. Your Facebook page is a playground for your creative genius to come to life and shine. The more apps, quizzes, surveys, contests, or starting of groups you do, the more people will want to interact on your page. You should base your activities around your niche and the image you are trying to build for your company.

Facebook Beacon

There is another service called the Facebook Beacon that will help you promote your business to your friends and fans. Beacon allows Facebook to post your business news directly on your friends feeds so the interaction is steady and consistent.

You can also choose if you want your friends to get a message every time someone purchases one of your products. When people see that someone else purchased something, more times than not they will check out the product that someone else ordered. If you are on Facebook, you know how your page tells you every time one of your friends makes an update or posts pictures on their wall. Well this is kind of the same thing. It’s not intrusive and you don’t feel offended by it, you just know that this is the way Facebook works, therefore it is an excellent tactic to receive more sales. For this to work you will need to paste some code to your website.

Your company, service, or product will increase by word of mouth because when people share your page it encourages others to interact on your site.. If you are nervous that this will affect the user’s privacy or your business privacy don’t be because people always have the choice to deny updates. There are other options to protect your privacy as well as their’s.

Facebook Insights

Just like when you are marketing online and want to check the statistics about people interacting on your site and clicking your ads; Facebook Insights can do this for you when you are marketing on Facebook. Facebook Insights is the perfect tool to measure which campaigns are successful and which are not.

This is also an excellent tool to see if your products or services are spreading virally or not. Facebook Insights is such a impactful tool, due to the word of mouth aspect. Insights additionally helps you gauge just how successful your attempts truly are. Facebook insights not only gauges how successful your are,but also gives you the data about demographics to help you target your traffic for the right audience.

Facebook Platform

The Facebook platform allows programmers to create apps that will work well with their site and enhance the customer’s experience. Creating a fun app is a great way to get people to interact with your page. With Facebook your goal is to create things that your friends want to share with others so your user base can multiply as it goes viral.

Quizzes, surveys, games, and interactive tools are a great way of engaging your fans. You can find some great ideas on the applications page of Facebook, to see which kind of apps will work for your business. Whatever you design needs to help build your brand on the site. Everything you build on your site should be based around building your brand image.

Facebook Polls

Another valuable tool that will assist you in determining other factors of your website is Facebook Polls. You can give a poll to a particular demographic to see if it is wise to launch a product to that demographic before you make the launch. This saves you from time, effort, and disappointment. Facebook Tools is very powerful and will work well because you already have the age, sex, and marital status of your users. This information is an excellent tool to help you focus your efforts on only those who are relevant.Taking advantage of these free Facebook tools will be a huge benefit to you and will help you build a very successful Facebook business!

Useful Facebook Marketing Strategies to Up Your Income

Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to use it.

Keep in mind that Facebook marketing is different from how the marketing on other social networking sites is done. This is because each tool has its specific purpose.

Just as you wouldn’t use a wrench to hammer in a nail, you need to be aware of how to use Facebook correctly so that you don’t waste your time or your money on marketing efforts that will ultimately end in a time and money failure.

Use Facebook to Drive Traffic to an Affiliate Promotion

There are three marketing strategies that you can use to make you more money on Facebook. The first method involves driving people to an affiliate promotion. If they click through your Facebook post or ad and make a purchase, then you’ll get a commission.

Many marketers offer a commission rate of 50%, but you should never choose a product based solely on the commission rate. If you promote crappy products, users will catch on and you’ll end up permanently damaging your brand for some quick cash.

That’s not what you want to do if you’re in the Internet marketing industry for the long haul. When it comes to promoting a product to make affiliate sales on Facebook, there are several things that you’ll want to consider.

The first is whether this product will help your audience. If it doesn’t meet a need or fulfill a want, then you might not find anyone who would want to buy it. And you could end up losing a lot of cash if you use boosted ads to promote the wrong product to the wrong audience.

Once you’ve established that a product really will help your followers, you need to evaluate the product yourself. As an affiliate, your name is on the line, too. If one of your followers buys this product and it doesn’t deliver the results that were promised, your reputation will be tarnished in their eyes.

One unhappy customer will always tell others. It’s far better to spend half an hour skimming the content of the product you plan to promote than it is to lose the trust and loyalty of your followers.

Now that you’ve confirmed that the quality of the product you’ll be promoting really will help your customers, you need to exam the creator’s sales page. There are some marketers who are so eager to launch their product, they don’t pay enough attention to their sales page.

As a result, they have a great product that nobody will buy because of a poor landing page. If a sales page isn’t going to convert readers into buyers, then there’s no reason to pay to promote it to your own fans.

The only exception to this rule is if you’ve built a loyal audience that trusts your word and is willing to buy a product that has a vague or poorly worded sales page. But be careful about promoting products with bad sales pages too often.

You might even be able to contact the seller and ask for something specific to be set up just for your readers. You might even create a page yourself if they don’t have the skills and ask them to use that for your orders only.

When it comes to Facebook posts, pictures are what capture your audience because we live in a more visual world than ever before. Yes, you need great sales text in your ad.

But if your picture doesn’t capture the attention of your fans, they won’t pause long enough to read your text. This is why picking an appropriate picture to include with your ad is so important.

Sometimes, you can use a photo directly from the sales page if it’s a high quality image. Other times, the product creator may have “swipe” files available with images that you can attach to your post.

But not every marketer is great with graphics. Maybe they were in a rush to launch and something went wrong with their graphics delivery – or maybe they didn’t take the time to hire someone who could create professional images.

When the images related to a product aren’t great, you still have two options. You can create your own images by using a website like PicMonkey.com or Canva.com. Both of these websites will allow you to create nice graphics, even if you have no prior experience.

If you don’t have the time or don’t want to create your own images, you can also purchase a photo. Stock sites like depositphotos.com have millions of images that you can buy and use in your advertisement.

The content portion of your ad is important as well. Don’t worry about the length of your content – here’s why. What you really want to do is give the reader a feeling that they’re reading a real review from a real person.

One way to do that is to personalize your review. For example, if you’re promoting a product that will help your audience lose weight without giving up donuts and other junk food, then you might start your review by mentioning the day you had a meltdown because you’d failed your diet again.

By starting a review with a personal story, you help your readers lower their guard and make them more likely to click through and buy the product that you’re referencing because they feel you can relate to them.

Keep in mind that a review that’s too glowing and over the top time after time may put readers on the defensive. This is why it can be helpful to list both the pros and the cons of the product.

For example, you may mention that the diet program is great at giving you practical tips that you can use right away, but that you wish the course had focused on what to do if you’re an emotional eater as well – or you wish it gave a set of recipes to incorporate into the plan.

Once you’ve finished up your review, you can create your Facebook post. But before you do, look at where you’ll be directing your audience to go once they click on your ad. Don’t direct them to a post on your blog where they can then click through to the product.

This adds an extra step to the sales process and makes them more likely to abandon their purchase before they complete it. Instead, you should have the link for your advertisement direct to the sales page of the product.

This means you’ll have fewer buyers losing their way – and as a result, you should be earning plenty of affiliate commissions. Keep in mind that nobody on Facebook signs up to a page to be sold to 24/7.

Your affiliate posts and ads should be sprinkled in among many valuable posts that share free tips and insight with your Facebook fans. Whenever you share good products and posts with your audience, the chance of them sharing it with their followers increases.

One of the great things about affiliate income through Facebook is that you have the potential to promote both tangible and digital products. If you’re in the diet niche, for example, you can review both.

You might do a review of an info course from ClickBank one week – an ongoing review, or maybe even a challenge for your group. The next week, you might post a review of the new treadmill or barbells you just bought off Amazon.

Facebook is a great way to get going with your affiliate sales if you don’t yet have a website of your own. You attract some like-minded people to your page, pepper them with good advice, and periodically promote what you deem acceptable to your followers.

Build a List Through Facebook

Facebook posts aren’t just useful for earning affiliate commissions. They can also be used to grow your email list. As a marketer, one of the best things you can do is to focus on your subscriber volume.

These are people in your niche who are eager to hear from you and have given you permission to email them information. While growing your email list may not necessarily make you any money today, it can help you earn money later on.

This is because subscribers allow you to sell to them in the future many times over. So, while you may miss out on the opportunity for immediate cash, you can nurture a valuable relationship with subscribers and turn them into future buyers.

Before you purchase your Facebook advertisement or make an organic post, you should focus on creating a freebie. You want to offer your potential subscribers an opt in offer they can’t ignore.

In order to come up with this freebie, you’ll need to discover what buyers in your niche want most. You can start your research by looking at forums in your industry. For example, if you’re in the pain management industry, then look for chronic pain forums.

Then begin looking for similar threads made by the forum users. You’ll use these threads to note patterns and how users describe their aches and pains. This information will be helpful when you go to write your report.

From hundreds of forum threads, you might notice that the number one complaint on the forum is that back pain limits most users’ activities. You could take this information and create a freebie around this need.

Your freebie might be about how to live with back pain without letting it take over your life and robbing you of daily activities like walking and running. But you’ll still need to go beyond that.

You don’t want a report that sounds generic, like it could have been written by just anybody. You want the report to capture your voice and more importantly, your story. Many marketers are in their niches, not just because they heard they could make money in these niches, but because of a personal reason.

Maybe you don’t live with debilitating back pain, but you do know what it’s like to live with chronic pain every day – or you had a short-term back injury that’s since healed. Whatever made you decide to enter your niche, you need to tap into that well while writing your report.

You need to draw from your own experiences and you need to be real about it. Talk about the day when you were in so much pain you couldn’t bend down to help your toddler tie his shoes.

Or that moment when you realized you had to give up your painting hobby because arthritis pain robbed you of the ability to hold a paint brush. These are the sort of things that will leave your reader nodding along and saying, “Wow, this person gets it! They understand how awful I’m feeling!”

When you’ve created that kind of feeling in your reader, they’ll be connected to you. They’ll look forward to your messages and they may even email you because they do feel like because you’ve been there, and you can help.

After you’ve created your report, it’s time to get people to subscribe to your email list. Facebook posts are a great way to drive traffic to your sign up page, but you need to create your post or ad correctly.

Write the content of your ad focused on what your potential subscriber needs. Using the pain management example from above, you want your post to discuss how hard it is to live with back pain and how helpless this condition can leave your reader.

You want to show empathy here and that you understand exactly how your reader feels. Then pitch your report as the solution to the reader’s problems and include a strong call to action that tells readers exactly what you want them to do.

For example, you might tell readers to, “Click here for your free life-changing report today!” After you have the content for your Facebook post, you’ll want to choose where readers go after clicking on your link.

You want to send them to a squeeze page. This page should have a compelling headline, bullet points designed to remind your reader of the value of this freebie, and possibly a short video.

Your video doesn’t have to be complicated or fancy. In fact, readers may relate to you more if you’re in your home office, chatting with them like you would if you were having coffee together.

This will reassure potential subscribers that you’re authentic and trustworthy. The final element that you need for your opt-in page is your email form. You only need to include two fields on this form – one for your subscriber’s name and one for their email address.

Adding more fields makes it more likely that your visitor won’t subscribe. If needed, you can always email your subscriber later and ask them for more information. But for now, you should stick with just the two fields.

Once you’ve finished with your opt-in page, you can submit your post to Facebook and watch your mailing list grow even bigger.

Now this is when you want to post about your opt in offer and possibly boost the post for more exposure to those who haven’t yet become Fans of your page yet. But there’s another way to grow your list on Facebook.

You’ll have people who join your page, and from there, they can opt in directly on your Facebook Fan page! If you’re using Aweber, for example, log into Facebook and click this link to add the Aweber app to Facebook.

Choose your page from the drop down and click Add Page Tab. This will take you back to your page. On the left side of your page, you’ll see the Email Sign Up button, which you want to click on.

Click Configure – and enter your Aweber login details. Allow access and press configure again. Choose the list and form you want to use and Save changes!

Use Facebook to Drive Traffic to Your Product Offers

Another way you can use Facebook is to drive traffic to one of your own product offers and increase your income by creating a scarcity mindset. This is important because consumers are overwhelmed with information.

Unless you give them an incentive to click right now, users are going to navigate right past your post. One way to create a scarcity mindset is to limit your offer by the number of copies available.

In your post or advertisement, you might say that you only have fifty licenses of your product to sell. Don’t lie, obviously, but if it’s a limited number of available copies, that can be enough to make them take action now instead of planning on coming back later.

Mention that you know these licenses will go fast, if they will. Just like that, you’ve made your reader think that if they don’t take action right now, they’ll be missing out on something.

You can also create a scarcity mindset by making your offer time sensitive. This works well if you’ve just released your product. You might tell readers that the introductory price to your product will only last for a short period of time – like forty-eight hours.

Keep in mind as you write your post that it’s a mini sales page. But you need to avoid hyping up your offer. This might be seen as spammy and social networks are all about sharing, not selling.

This means that too much hype could backfire on you and result in poor sales numbers. You’ll also want to briefly mention your reader’s needs and why this is the perfect solution for them.

A selling point might be that your product is easy. If your product isn’t easy, maybe the selling point is that it’s fast. For example, you might tell readers that your diet plan promotes healing of the gastric system in just two weeks.

Whatever your selling point is, mention it in your Facebook post. Finally, you want to include a special incentive for readers who click through from Facebook. There are many incentives that you could offer, but one popular item is a discount coupon.

Make sure that this discount coupon is time-sensitive. You don’t want your reader taking a lot of time to think before purchasing your offer and seeing it closed. Another incentive that you might prefer to include is a special page, set up with a bonus that’s just for buyers from Facebook.

Don’t throw junk at your customers just so you can say that you have a bonus. You want your bonus to be an item that’s actually valuable and really will help your customers.

But you don’t have to make your bonus a product, it could also be a service. For example, you might offer a free hour of coaching for Facebook buyers or give them a free review of their website.

Not only does this give your buyer an exclusive bonus, but it also gives them a chance to work with you one on one. If you’re a service provider, you could then pitch your services to these buyers later, after they’ve accepted your bonus offer. This can result in even more income from that one Facebook sale.

You should learn how to use these three strategies with both organic posts and boosted ads on Facebook. You’ll want to learn the guidelines about what’s allowed and what’s not, but sometimes writing a really good organic post and boosting it can result in more sales than a hyped up typical “advertisement” because it allows those reading your post to connect with you on a more trustworthy level.