The Key to Understanding Facebook for Online Marketing

Understanding Facebook can be quite daunting. The site does have a Help section but I find it next to useless unless you already know your way around. It is far too detailed, with not nearly enough basic information or guidance about how to use Facebook in the first place.

What about third party help, Facebook tutorials, that sort of thing? Not much out there, actually. Considering its popularity I am surprised at how difficult it is for the uninitiated to learn about Facebook.

So I thought that I would provide a basic guide to this wonderful social networking site for those who have never used it or who might have been put off by all the jargon.

What Is Facebook?

The basic concept is really very simple. Open an account and you will have two primary pages allocated to you – a Profile Page (or Wall, as FB sometimes calls it), and a News Feed (or Home). Yes, there are different names for the same things! This is part of the Facebook mystique. Just ignore it.

You share your Personal Profile with your Friends, who might then share this with their Friends, making

Successful Facebook Business

Those who haven’t discovered how important Facebook is to their businesses image, are going to end up getting left in the dust when it comes to online marketing. Most of the top marketing companies have a successful Facebook business. Any business owner can create a Facebook page and the good news is that it is free. It can feel overwhelming and scary to those of you who aren’t familiar with marketing on Facebook, but it is not as hard as you might think, so let’s jump in and get started.

Facebook is a playground for the creative part of yourself. You can promote and tell the world about your business in any way you choose. You can have contests, surveys, and giveaways to promote your business, but the most important thing you do is interact with your Facebook fans. Facebook is a Social Media Platform so it is important to socialize with your visitors, not just post articles like you would on a blog.

Think about the message that you really want to convey and find a way to start a conversation. You never know who will find your content interesting, but it is always possible

Great Ways To Promote Your Business With Facebook

If done correctly, you can use Facebook to promote your products & services, build awareness, research consumer opinion and much more! Here’s a few ways…

Facebook Pages

You can create a free page for your business or web site with Facebook Pages which gives your business a presence on Facebook. You can think of it as the equivalent of your Facebook personal profile, only for your business or web site.

You can add your business details and logo and you can also spice up your Facebook Page with a range of applications.

Facebook users who become fans of your Facebook Page can post on the wall, buy your products, learn about special events or promotions, join discussion boards and upload photos and video content to your Facebook Page.

You can also send message updates to all your Facebook Page fans at once, which you cannot do with your Personal Profile.

You want to keep the social aspect of Facebook in mind as you create your Facebook Page for your business, and try to present the social, human element of your business as much as possible on your Facebook Page.

To create

Social Media Marketing

Social Media MarketingWhere have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about Facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible

Facebook Business Pages Demystified for Business Owners

Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook!

With 500 million active users, Facebook is the new behemoth on the Web. With its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook. With more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers’ lives that it make sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis.

Let’s clear up a few things that have confused business owners about Facebook. First, a Business Page is not to be confused with a personal profile. They are

Facebook After All the Media Attacks Stop

What will happen to Facebook when the media attacks stop and Facebook emerges as a success story? I have seen the first of the lock-ups come and go with little variance to the price of the stock. The media has attacked Facebook from the day of the IPO. I have my opinions about the IPO and they do not agree with the media in any way.

First off the media made such a big deal of Facebook being a huge IPO and caused the general public to feel they could not even buy a share of Facebook stock. I was one of those people so I know from my experience. I thought I could not buy a share of Facebook stock on the day of the IPO. Everyone was saying that only the biggest of stock brokers were able to get shares of Facebook stock for their clients. The general public felt left out and didn’t even try to buy stock that day.

A day or two before the IPO came an announcement from GM canceling a 10,000,000 million dollar advertising contract with Facebook and how Facebook had no source of revenue unless they could sell

How to Use Facebook For Business

There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication is leading to enhanced relationships with current and prospective customers. In this article, I will outline how a planned internet marketing approach can lead to positive results for your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account. I will conclude with several recommended applications that will add functionality

What Can Facebook Teach Product Managers About Reaching Customers

I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This job is a little bit different from the typical product manager job, but perhaps we can all learn something from them…

What Makes Facebook Advertising So Popular?

Let’s be frank here – Facebook is very, very popular. Facebook is the world’s largest social network – they currently have 1.3 billion users. In the U.S., 1 out of ever 6 minutes spent online was spent on Facebook. 1 out of every 5 minutes of mobile usage was spent on Facebook. Clearly the Facebook product managers have got their product development definition right and have a real winner on their hands.

However, Facebook is now attempting to make their product more appealing to advertisers. Facebook first started selling ads on its site 10 years ago. Facebook is competing with Google who delivers ads that match what people are currently looking for and

Facebook Marketing Secrets Revealed

Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers.

Why? Because…

Whether you are selling a product or service or promoting a network marketing or affiliate program, Facebook has the largest audience of active users and buyers.

Not only that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, interests and that last one is a doozy. It allows you to be so specific in terms of what and who you like. Did you ever wonder why you are getting the particular little ads on the side of your screen. If you click on one them, rest assured you will get a lot more of the same type.

So, let’s examine some Facebook Marketing Opportunities.

Facebook Marketing Ads

Facebook has made it simpler then ever to place one of those little ads for your project.

To create an ad on Facebook, go to your Facebook profile page. Click on Home with will be next to your name on the blue bar at the top of your page.

This will take you

Increase Your Store Conversions With Facebook Commerce

Most people around the world are familiar with “Facebook”, it’s commonly known as one of the most popular social medias in this digital generation. People use Facebook for communication purpose whether they will post their feeling and events of their life through Facebook’s status, share their new stories with thousands of friends, or play games with users worldwide.

Apart from what Facebook can provide, it is also generated into something which can change our communication into online business.

Facebook business transaction is known as “Facebook commerce” or “F-commerce” in short. The definition of F-commerce derives from the words between E-commerce and Facebook mean “to buy and sell things on Facebook”.

Shoppers can buy products, services or anything that can be sold from Facebook stores and make their payment through various channels. As well as for vendors, they can receive customer’s orders and ship their products to each of them as normally done in general online stores.

In this case, we can separate F-commerce into 2 major types; Commerce on Facebook and Commerce off Facebook.

Commerce On Facebook

  • Facebook stores or F-stores: F-stores let you build your store via Facebook page, you can